Theo Leworthy
B2B Content Lead | Award-Winning Copywriter Guernsey, United KingdomLog in to see email address.
About Me
I’m a content strategist and copywriter with 15+ years’ experience helping brands communicate with clarity, creativity, and impact.
I've done it all: defined TOV and written style guides for professional services and SaaS providers. Crafted high impact media campaigns for creative and artistic brands like Specsavers, London Flower School, and a handful of national charities. Worked across a plethora of industries, like financial services, professional services, healthcare, change management consulting, and more. I've worked in advertising, SEO, and strategy. Currently, I'm B2B Content Lead and Head of Copy at a small digital marketing agency.
I specialise in transforming complex ideas into engaging, accessible narratives that drive real results — from tripling response rates in email campaigns to boosting organic leads by over 200%. My work has been recognised with national creative awards (CREAM, Roses Creative Awards, Chip Shop Awards, Campaign Big Awards), and my background in philosophy and creative writing gives me a unique perspective on storytelling in the digital age.
I thrive on curiosity, collaboration, and big challenges. Whether it’s defining a tone of voice, optimising content strategy, or crafting long-form thought leadership, I love helping organisations position themselves with authority and authenticity.
Work
Writing Samples
An Ultimate Guide to Business and Divorce An Ultimate Guide to Leave to Remove Orders The Pioneering Life of Constance Spry Frida Kahlo: A Life Lived on the Canvas The Dickhead\'s Guide to Tone of Voice In Defence of Long Copy: Why You Should Dare To Drone On What a 2,000-Year-Old Greek Philosopher Can Teach You About Storytelling Book Review: \'Predicting the Next President: The Keys to the White House\' See all 8 samplesServices
Experience / Education / Qualifications
Experience
B2B Content Lead — Mary (2024–Present)
- Leading content strategy for clients across legal, healthcare, and professional services.
- Delivered 220% increase in organic leads for Blanchards Law through optimised content and SEO.
- Defined brand voice and multi-channel creative strategy for ChangeMaker, positioning them as a thought leader in change management consulting.
Head of Copy — Worthy Creative Ltd. (2020–2024)
- Developed distinctive brand voices and full content strategies for SaaS, mobility, and arts clients.
- Secured #1 search rankings for London Flower School through ongoing blog and web content strategy.
- Produced hundreds of global financial articles, syndicated to IFAs worldwide.
- Won national awards for Specsavers radio campaigns (Campaign Big, Roses, Cream, Chip Shop).
Senior Copywriter — KISS Design Ltd. (2017–2020)
- Delivered engaging internal comms for Baxi Heating’s 6,500+ employees.
- Authored flagship “Pension Passport” campaign simplifying complex regulatory information.
Creative Content Manager — Dominion Funds (2014–2017)
- Created tone of voice and led all web content, securing #1 rankings for high-value investment terms.
- Consistently outperformed industry benchmarks with targeted email campaigns.
Copywriter — Specsavers (2010–2014)
- Produced TV campaigns, radio ads, and sponsorship idents.
- Created a flagship Nordic TV campaign that ran nationally for a full year.
Education
- MA Philosophy (Distinction) — Staffordshire University (2017–2019)
Thesis on leadership and communication in the post-digital era. - Graduate Diploma, Creative Writing — Lancaster University (2002–2006)
Topics
Notable clients
Specsavers, Women's Refuge, BAXI Heating, BOSCH, Heart UK, European Society of Medicine, etc.Contract Preferences
| Contract Type: | Freelance |
| Preferred Location: | Remote |
| Preferred Rate: | $0.5 / per word |