Tyrone McCoy

Professional Experience National Aeronautics and Space Administration (NASA) Public Affairs Specialist, Executive Officer (June 2024 – Present) ● Partner with senior leadership to craft high-impact speeches, presentations, and reports that reinforce organizational priorities and thought leadership. ● Develop and deliver training programs for NASA’s headquarters team on brand guidelines, emerging communication technologies, and operational best practices. Public Affairs Specialist, Lead, Engagement Metrics (June 2022 – June 2024) ● Designed and implemented the agency’s first standardized performance metrics dashboard, delivering key insights to senior leadership and PR teams across 10 NASA centers. ● Collaborated with internal teams to refine storytelling techniques and optimize content for maximum audience engagement. Public Affairs Specialist, Media Relations & Storytelling (November 2021 – June 2022) ● Developed integrated public relations strategies that generated over $21 million in media value, expanding NASA’s reach to 30+ million people worldwide.2 ● Crafted compelling pitches that successfully positioned NASA’s mission and thought leaders at the forefront of global space exploration discussions. Atlanta Life Insurance Company Digital Marketing & Communications Manager (March 2021 – November 2021) ● Spearheaded a $500K rebranding initiative, aligning brand messaging with corporate values and enhancing visibility. ● Led national PR campaigns and strategic content initiatives that elevated executive thought leadership and strengthened corporate positioning. ● Engaged key stakeholders through high-impact storytelling and cross-channel content distribution. Columbus Memory Center Director of Marketing & Communications (June 2019 – November 2020) ● Revamped corporate messaging and digital presence, leading to a 96% increase in website traffic within six months. ● Managed a $200K marketing budget, executing multi-channel campaigns spanning TV , radio, SEO, and digital platforms. Synovus Financial Corporation Media & Advertising Specialist (August 2018 – May 2019) ● Led content development and media buying strategies that optimized advertising spend and increased campaign ROI. ● Developed executive briefing materials and internal communications, ensuring alignment with corporate messaging. Goodwill Industries of the Southern Rivers Communications Specialist (January 2015 – July 2018) ● Produced high-impact video content and social media strategies to drive public awareness and brand storytelling. ● Established brand identity through strategic PR initiatives and employee engagement campaigns. Broadcast Journalism Experience On-Air Reporter/Multimedia Journalist (2011 – 2014) ●Delivered high-profile investigative reports, breaking news, and human-interest stories for multiple regional TV stations. ●Developed expertise in crisis communications, media relations, and audience engagement through real-time storytelling. Education Auburn University – Master’s of Business Administration Savannah State University – Bachelor’s of Arts in Mass Communications Certifications ●Content Marketing | HubSpot Academy ●Google Analytics | Google ●Ethical Leadership | NASBA Center for the Public Trust ●NASA Emerging Leaders Program