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Wendy Herman

Creative and strategic writer and storyteller Skokie, United States

About Me

I love telling stories and using my writing skills to make the world a better, more interesting place. I enjoy geeking out over grammar, interviewing people and telling their stories, bringing brands to life, and creating content that moves people and inspires them to act and engage. Originally from Los Angeles, I spent a few years in Atlanta and now I get to experience all four seasons in Chicago! In addition to writing, I'm a Certified Master Naturalist, Certified Pollinator Steward, and DEI steward.

Work

Writing Samples

Writing Portfolio

Services

Ad copy writing
Case study writing
Content strategy
Copywriting
Editing
Email copywriting
Ghostwriting
Instructional writing
Journalism
News writing

Experience / Education / Qualifications

For 10+ years I’ve had the privilege of supporting mission-driven brands through my skills as a writer, editor, storyteller, and brand strategist. My professional experience includes directing editorial content at the global nonprofit buildOn; interviewing, researching, and writing about complex medical information for general audiences at Stand Up To Cancer; leading a team of writers and designers as Digital Copy Editor for the world-renowned John Paul Mitchell Systems, and much more.

As a freelance writer my clients have included: Peter Greenberg Worldwide (in collaboration with Oprah.com), Alicia Silverstone / The Kind Life, Farm Sanctuary, Nicora, Realtor.com, Refinery 29 with PETA, Green Child Magazine, and more. I received my MFA in Screenwriting from the American Film Institute Conservatory (consistently named one of the top 3 U.S. film schools), and my BA in Communications from California State University, Fullerton. I also have a background in teaching students of all ages from preschool to college and beyond.

Topics

Digital marketing
Education
Entertainment
Environment and sustainability
Health
Lifestyle and hobbies
Marketing
News
Outdoors
Parenting

Notable clients

buildon, John Paul Mitchell Systems, People for the Ethical Treatment of Animals, Stand Up To Cancer, Alicia Silverstone, Peter Greenberg, LA Film Festival, Independent Spirit Awards

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $50 / per hour