William Mayer

SENIOR COPYWRITER
• 10+ years solving communications problems in agency and corporate settings
• Consistently recognized for an ability to describe complex ideas in plain language
• Helped grow brands including Dreyfus, iHeart Media, Lexis-Nexis, McGraw-Hill,
Oppenheimer Funds, Scholastic, S&P Global, Scotts, TIAA, Value Line and more.

From LinkedIn Recommendations: “…exceptional work…” “…at home in the digital space…” “…original thinking…” “…concepts that represent innovation…”

EXPERIENCE
Self-employed, New York, NY
Communications Specialist
2016-Present
Mix of writing, editing and consulting for organizations including Oppenheimer Funds, S&P Global and The City of New York (current contract). Develop trademark-quality names for new companies. Edit communications for clarity and compliance issues. Publish large volume of reports to web sites. Support agile teams digitizing paper-based processes. Write long- and short-form web content with a focus on SEO and UX.

TIAA, New York, NY
Senior Associate, Copywriter
2013-2016
Lead writer on a team dedicated to improving efficiency in the creation of marketing materials. Wrote a large volume of communications for both B-to-B and B-to-C customers and guided materials through the compliance process for this Fortune 100 financial services company.
• Developed 200+ templates that enabled the marketing department to build on best practices in communications while dramatically shortening time to delivery
• Revised all templates in the months leading up to a rebranding in 2016
• Helped the department save more than $1,000,000 in 2015 (and subsequent years) by streamlining the process for creating frequently used marketing materials.

Adverpreneurs, Inc., New York, NY
Account Supervisor/Senior Copywriter
2005-2013
Assembled and led teams of seasoned marketers to address client needs for this advertising agency. Provided marketing strategy and tactics. Developed direct mail, pay-per-click campaigns, print ads and web sites.
• Helped launch a patent law firm, including the development of communications that enabled the firm to double in size within a year
• Developed branding (including new company name) for a manufacturing company and built new website. Result: New site attracted three times the number of visitors compared with the original site.

TIAA-CREF, New York, NY
2001-2005
Marketing Communications Consultant

Developed marketing strategy and created a wide variety of digital and print collateral, direct mail and web site content for diverse products and services. Supervised three freelance writers. Direct mail accomplishments:
• Increased annualized 401(k) premiums by $4.4 million with an innovative package that was a fraction of the cost of the prior version
• Gathered more than $9 million in IRA assets
• Introduced new package formats resulting in significant savings in printing and lettershop costs.

Wolf Group, New York, NY
Account Contact/Copywriter
1997-2001
Helped run the direct marketing department at this mid-sized general agency. Developed marketing strategies, strengthened client relationships, and wrote copy. Supervised design, production, and billing.
• Created a thought-leadership newsletter for an enterprise software company that was credited with opening doors for the sales team
• Developed advertising materials for pitches that helped win new business.

Stanton-Crenshaw Communications
Senior Writer
1995-1996
Responsible for heavy volume of writing and account work for clients in banking, insurance and managed care at this public relations agency.
• Launched and wrote an award-winning educational newsletter for a health insurance company.

Standard & Poor’s
Senior Copywriter
1988-1995
Wrote ads and direct mail for in-house marketing department. Helped launch financial information products.
• Wrote launch package for newsletter that quickly grew into a $2 million revenue stream
• Wrote hundreds of ads, direct mail pieces, and product descriptions
• Conducted copy tests that routinely improved results (for instance, beat response rate on a control package by 40 percent).

EDUCATION
New York University, New York, 250+ hours of Marketing courses (e.g., Digital Marketing, Direct Marketing, Internet Copywriting)
Hunter College, New York, M.A. English/Education
University of Michigan, Ann Arbor, B.A. English Literature