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Zara Zoé

Creative, Versatile & SEO focused content writer Brampton, Ontario, Canada

About Me

I am Leye, a versatile copywriter, writer, and content creator who turns ideas into engaging content that connects and converts. I enjoy crafting stories that bring attention to experiences often overlooked, diving into culture and humanity. With a degree in Communications and a Masters in humanitarian and refugee studies, along with experience in broadcast media, I have a clear understanding of why some messages resonate more than others. I use this knowledge, combined with my copywriting skills, to help businesses define their identity and connect effectively with their audience. Humanitarian Advocacy My background in humanitarian studies drives my passion for focusing on key global issues, especially those impacting marginalized communities. I write about migration, displacement, and hunger relief programs. Mixing academic knowledge with real-world stories. I bring humanity to every story I tell. What I offer Whether you need compelling website copy, SEO-optimized blog posts, or converting sales pages, I've got you covered. My expertise spans: ​Website and landing page copy that converts SEO-driven blog content that ranks Engaging in email marketing campaigns YouTube content creation Sales page copywriting Ghostwriting that captures your voice. Ready to elevate your content? Let's talk ​ ​What Inspires My Creativity When I am not creating captivating content, you can usually find me pursuing my passions for travel and creative writing. I enjoy immersing myself in the beauty of different cultures and cuisines, drawing inspiration from the world around me. Reading, cooking, and discovering new music helps me stay curious and connected. These interests fuel my creativity, enriching my writing with depth and perspective. Let's work together to create content that is engaging, impactful, and truly reflects who you

Work

Services

Business writing
Content strategy
Copywriting
Email copywriting
Ghostwriting
SEO writing
Web content and blog writing

Experience / Education / Qualifications

EDUCATION .

UNIVERSITY OF IBADAN; MSC HUMANITARIAN AND REFUGEE STUDIES BOWEN UNIVERSITY; BSC MASS COMMUNICATIONS

QUALIFCATIONS.

Professional Diploma in Copywriting and Business Writing | Udemy

● Professional Diploma in Social Media Marketing and Copywriting | MTS Institute of Management Technology and Finance

● SEO Foundation | LinkedIn Learning

● SEO Training Masterclass | Udemy

● Digital Marketing | Her Tech Trail

EXPERIENCE

Inspiration FM Radio Station
News Writer and Reporter | Jan 2016–Jan 2024

– Researched, wrote, and edited daily news reports, ensuring accuracy and timely delivery, which increased listener engagement by 10%.
– Collaborated with on-air presenters to create compelling news segments, enhancing audience experience.
– Conducted live interviews with local and international figures, achieving a 20% increase in audience retention during news hours.
– Revamped the station’s digital content strategy, leading to a 15% growth in social media followers.

Growth Foundry Limited
| Remote Freelance Writer & Content Marketer | Jan 2024–Present
● Drafted, edited, and produced high-quality marketing materials, articles, newsletters, and thought leadership content, driving a 25% increase in client engagement.
● Conducted keyword research and implemented SEO strategies, resulting in a 20% increase in organic traffic for client websites.
● Created engaging, high-quality blog articles tailored to client niches, boosting website traffic by 20% on average.
● Researched industry trends to develop authoritative and evergreen content that increased organic search visibility.
● Scripted and produced video content for YouTube an

Topics

Beauty & Fashion
Fitness and exercise
Lifestyle and hobbies
Relationships
Science and medicine
Self help and personal development
Spirituality and religion

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $0.05 / per word