Archive for the ‘Blogging: How To’ Category
Hiring a ghost-blogger can be a difficult decision. After all, you want someone who will invest as much effort into your company blog as you would, and who will create the unique, high quality content you need to make your blog a success.
Luckily, many bloggers offer ghost-blogger services in addition to writing for their own blogs. Ghost blogging enables an author to explore other areas of interest without the worry of maintaining an entirely new site. For your company, hiring a ghost-blogger means finding someone dedicated to the art of blogger who will help your blog become a success. Read More
(Photo credit: C.P.Storm)
You may have noticed that the SEO game has become a lot more difficult lately… Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting.
The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble? Read More
Congratulations, you’ve started a blog. So has everyone else in the neighborhood as well as their dogs. While you can’t lay claim to being the first blogger, you can build a blog that’s better than any other in your writing realm.
Here are seven ways to outshine your competition in any blogging niche:
1. Great Bloggers Have Authority
Via Flickr by ocjess
That’s right. If you plan to outshine the competition, you must have a well-rounded understanding of your blog’s subject matter. Want to start a food blog? Learn how to effectively use ingredients and create new recipes rather than regurgitating overly-circulated online recipes.
If you aren’t an expert on a particular post topic, find experts in the field and interview them. This brings an authoritative voice to the blog and provides value for readers. Read More
There are a lot of blogs about films, but there aren’t a lot of films about blogging. Oh really now? Blogging is not some obscure afterhours hobby, blogging is almost like tweeting, almost like breathing, everyone knows what blogging is. At some point in time, the status quo has taken its thoughts to tumblr, blogspot and WP.
People have written down their daily musings online, with enough drama and flair to make their daily rants a viable screenplay for a movie. But truth be told, there aren’t a lot of movies about blogs or blogging, there’s only 1 mainstream movie about a blogger and it happens to be a food blogger who caught the eye of Hollywood. With blog posts so good that Meryl Streep signed up to star in it and yes, that blogging movie is Julia & Julia. All about a food blogger’s ambitious feat to cook Julia Child’s 524 recipes in 365 days with some kitchen meltdowns thrown in the batter. Read More
Today’s smart shoppers don’t just hit the rack, they go online and check the buzz on the blogs about products that catch their fancy which may include ratings from fashion bloggers, ‘Likes’ from FB pages and comments from the day’s Pinterest and Thrillist hauls. Shoppers don’t just try on the merchandise, as there seems to be a constant need to assess whether the item is aptly priced as much as it’s trendsetting.
So what’s a real-world retailer to do when face with the shift to ecommerce?
Get your feet wet on the tech. If you’ve been yearning to try to build an online version of your retail store, but up to now, you’ve been just too afraid to take the leap perhaps it’s about time to seek out some professional help. Mainly, by asking an IT consultant, it would hurt to get an estimate on how long or difficult the transition might be. Better yet, ask your friends in the retail industry of their online experiences. You don’t always have to put up an online store with a shopping cart and an extensive database, sometimes a little retail store can benefit greatly on something as basic as an active social media presence. Yes, if you can manage your own Facebook account and even blog, what’s stopping you short of putting up a fan page and Twitter account for your retail store. It might just be what your business needs right now.
Break new ground with mobile. The latest cell phones and tablets make retail all the more exciting. New payment methods and info delivery systems are emerging, on the rise are QR-codes, Square mobile payments and other mobile wallets.
Mobile devices can enable shoppers to make smarter shopping decisions by way of comparing products side-by-side and evaluating them based on their personal criteria: price, color, size, brand – you name it. Mobile gives any consumer an undeniable edge when it comes to real-time shopping.
Harness what’s online. Once you get your retail site up and running, start strong by maintaining a daily blog and a grassroots social media campaign. What’s much faster now than word-of-mouth marketing is the split-second texts and tweets of shoppers ‘socializing’ their shopping finds to their friends and families. They are quick to shout-out deals and discounts, and share very detailed customer service experiences on their blogs. Inevitably, putting your physical store on the map of every shopaholic within their social radius, it’s the best low-cost publicity you could ever ask for.
Your retail store as an experience. Let your customers spend time on your store, let them idle about and try on things surprisingly far longer than they usually do. The ironic retail adage “dwell time equals sell time” now holds true, retail is all about providing a space for play now. Customers want to hang-out and spend time with people and why not at your store? Give them something extra to do while socializing such as a touch screen catalog or have your staff carry a mobile tablet around presenting your latest goods.
The Author is a shopaholic who thinks sage retail will eventually change the way we shop.
Photo by: http://www.clipartof.com
Pulling in new blog traffic can be a major challenge. From advertisements to publicity generated through social media, webmasters regularly use a myriad of different methods to pull in new traffic. Developing a loyal following can take a massive amount of time and energy, highlighting the need to find the right methods to pull in traffic effectively and quickly. Rather than wasting time with traffic methods that will take a long time to show any meaningful results, it is essential to exploit the most powerful traffic generation tools to explode the amount of traffic frequenting a particular website. Read More
Although blogging never started as a way to earn backlinks, it has quickly become one of the most popular ways to help improve a website’s ranking on a Google SERP. The idea of guest posting in exchange for backlinks has suddenly given bloggers more choices and a bigger chance to really make a living from blogging. For this reason, more and more bloggers are being recruited to work for companies as full-time writers as a part of the SEO department. The biggest problem: Not all bloggers understand SEO.
There are of course many bloggers who would prefer to blog for fun, but for those who want to make it a profession, SEO is an absolute necessity. This often scares bloggers because SEO isn’t something taught in schools and it isn’t something that traditional writers have ever had to consider. Fortunately, understanding SEO as a writer does not have to be difficult, and for many it can actually be fun.
Search engine optimization isn’t just about being found through online search, it’s about putting your best content in front of the right people. The key to being found by your ideal niche is doing everything within your power to make sure search engines are able to figure out what you do in order to refer the right traffic to your site. One of the easiest tools to neglect in optimizing SEO is internal linking within your website.
Internal linking is a valuable tool you can use to help a search engine figure out which pages on your website are the most valuable. Dave Davies writes for Search Engine Watchthat, “a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy.” Read More
Most bloggers agree that blog comments are actually much more complicated than they appear at first glance. When all is said and done, the comment section of a blog is truly full of decisions that a blog owner must make. You have to decide whether or not you have the time to moderate every comment, if you want to moderate only a user’s first comment, continually check to make sure you don’t have any spam in your comments, reply to comments, ask authors to reply to comments, and finally you must decide whether or not to close comments on older blog posts.
Coming up with fresh headlines for your articles day after day can sometimes become a little tiresome. It is very easy to put a title which comes into your head without actually spending time thinking about how powerful it is. When it comes to drawing in visitors to your sites the headline is perhaps the most important part of the content. After all it is this tag line which will be shared on your social media sites and perhaps in your email marketing too. If the headline fails to attract the right attention not many people will want to spend the time to click through and see if you have something which is worth reading. Read More