Archive for the ‘Marketing’ Category
Perhaps you are just now considering a career move into the world of online marketing. Or, you have been working at it for a while and just can’t get the production up where you want it to be. Technology plays a large role in keeping the business rolling along.
I had the pleasure of listening to Justin Martell, the son of James and Arlene Martell, of the Affiliate Buzz. If you are unfamiliar with it, the Buzz is a series of podcasts hosted by the Martells to provide information and tips on how to best succeed in an online business. Read More
Earlier this week, we’ve discussed techniques for managing blog content and design. Now that you’ve mastered these essential topics, it’s time to focus on developing your followers. Here are my stand-by techniques for promoting your Tumblr or your Blogger (or both!) after you’ve created a well-designed blog with quality content.
The “Ask” Box
On Tumblr, the Ask box is your best tool if you want to get followers. You can use it to create relationships, ask bloggers to check out your blog and drive traffic to your blog. One word of caution—do not be insincere when you ask people to check out your blog. One of the most disappointing messages a blogger can receive is “Hey, I love your blog, do you mind checking mine out?” because it’s clear that the compliment is hollow. Bloggers understand that you want to gain followers, so be direct and ask them to check out your blog—they will understand what you are trying to do and they will look at your blog. Bloggers have feelings too! Read More
Question and answer websites have remained pretty popular over the years. But they have limited function, which is why they are usually last resort options for those who need to find something out. Most will turn to Google, or a forum or someone they know – which works well enough with most queries.
But what if you want to create a sharable blogging resource, like a network, where people can mentor one another on specific subjects? For example, a mentor network based around online marketing as it currently stands, or maybe graphic design in advertising or WordPress themes, etc. What do you do then, when endlessly posting questions or advice just isn’t feasible?
Luckily, it isn’t hard to build a mentor network these days, not with the many sites dedicated to professional or educational social connections which are being built around question and answer content. Here are five that you can use to make your own. Read More
You’ve probably listened to guru advice on how to make money online before, and if you’ve ever tried any of these advices before you’d have noticed how ineffective they usually are.
For example, most top marketers and bloggers will want you to believe that the best way to make money online as a blogger is by starting a blog that teaches people how to make money blogging, and possibly selling your own information product on the subject. The problem with this advice is that it rarely works; not only because most of us aren’t as passionate about the blogging and make money niche as we are about other things, but because there are so many blogs on this subject that it is very difficult to stand out. Read More
Do you know the most discouraging piece of advice for a new freelancer?
Do not look at the online job boards or content mills to find jobs. They contain nothing but ads from trashy, greedy businesses waiting to take advantage of people who do not know any better. Also, be wary of people asking for free samples and do not apply for jobs that offer you a $5 fee, per article.
Well, there is no doubt that most expert advisers and freelance veterans want to protect us. Certainly, we have all heard the horror stories going around, highlighting clients from hell. The exact, same type of client we are being warned against.
While experts may have their hearts in the right place, I do not agree that we should ignore all job boards.
Content mills – yes, job boards – no! Read More
Did you know that when you are writing a post for your blog, one of the most important parts is the headline?
The blog headline or title is the first thing that people read and it is what they consider when they are deciding whether or not to click through to the blog post and read the rest of it. Catchy headlines will bring more people to your blog so that you can sell more of your products or services, get your message out to a wider audience or get more traffic so that you can sell advertising.
The headline sums up everything that the blog post is about and should be creative, concise and captivating. A boring, confusing or otherwise poorly written headline can prevent people from clicking on your blog posts and discovering your content. Read More
For most bloggers out there, making even a few dollars seems like an elusive dream. But nothing really beats the feeling of seeing that first cheque from Adsense or getting your first commission payment from Amazon, not matter how small. And small is how most blogs will start, unless you’ve invested heavily in full time staff and a huge marketing campaign from the start then you are going to need to build your audience slowly and surely by delivering a regular flow of high quality and engaging content.
But what do you do when your blog, whether you started it with aspirations to quit your day job or simply as a hobby or passion project, does start to pay you a few pence here and there? It could be paying its own way by covering your hosting costs, or bringing in a bit more pocket money. Read More
Technology has become both friend and foe to journalists. In many ways, it has made life easier for them: it has allowed them to work almost up to a deadline and then electronically send pictures and articles straight to their editors from any place in the world. It has also made it much easier to connect and communicate with sources and to research material for an article.
On the other hand, technology has also been the reason why so many magazines and newspapers have been dying a slow death in recent years. Nowadays, the public can get their news almost as it happens via Internet websites or social media sites. In addition, the advertising dollars that once made print media profitable have dried up and migrated to other outlets. Even the classified advertising dollars that once brought in appreciated revenue have dried up now that sites such as Craigslist offer the same type of service for free. Read More
Have you just started to create a presence on the World Wide Web? Or have you been online for some time, but are currently trying to increase your site’s page rank and organic traffic? Designing and building an eye-catching website is the easy part; getting potential clients and customers to find you and your business, while essential, can be much more challenging. One issue may be that you do show up on search engines, but below some of your competitors. This can hurt your business tremendously, so staying on top of this type of data is vital.
BrandYourself.com takes the guesswork out of determining how your site ranks and how easy it is to find online. It uses a simplified set of analytics tools to help you determine your online prominence and traffic. BrandYourself’s tools help you tweak your business as necessary to boost its online prominence without having to first wade through excessively complex analytics data. Read More
Today is an experiment.
And whether you like it or not, you’re already a part of it.
It’s a bold statement, I know. Maybe too bold. After the dust has settled, it’ll either be a celebration… or a bloodbath.
I’m willing to take that chance.
And why not? Launches are all about taking chances… and this post outlines a simple formula for launching, well, anything.
Over the past 90 days my wife and I have planned – with NASA like precision – the launch of our new site. We’ve boiled everything down into five simple steps, which you can use for your next launch.
Prepare for lift off… Read More