Even if you’re not selling anything on your blog, you still need an email marketing strategy to grow your readership. According to Quicksprout, your blog content is 3.9 times more likely to be shared on social media by email subscribers. Statistics also reveal that emails also have solid click-through rates across all industries – beating any other channel in traffic generation efficiency.
With emails, you can communicate with your audience on an almost personal level. Thanks to mobile technology, their inbox can be kept right in their pockets.
Below are the steps that can help you develop your email marketing strategy from the ground up.