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This role will be responsible for infusing brand voice into compelling creative solutions across digital customer experiences. Your role will be to deliver compelling promotional copy for the website, social media, emails, landing pages, and other paid digital channels. You have mastered the ability to write content that influences people’s behavior through words and connects with audiences. The ideal candidate will use persuasive writing to engage targeted audiences and track, analyze, and optimize content performance across digital marketing channels. With the primary goal of driving conversion that will ultimately deliver demand.
- Prepare and deliver compelling promotional copy for web, email, paid marketing, social and other digital communication channels.
- Juggle a mix of large and small projects, often with overlapping priority and urgency.
- Use project management system, Workfront, to receive task assignments, upload proofs, and receive feedback
- Adhere to brand guidelines for brand tone and voice and product messaging for prioritization of features
- 2+ years demonstrated ability/experience in writing, editing, copy-editing, and advising stakeholders/clients
- Proven track record of creating and positioning content to convert leads and support ecomm sales
- Strong time management skills and attention to detail
- Previously worked with, closely adhered to, and enforced as needed editorial style and branding guidelines
- Demonstrated ability to work as a team member while ensuring the editorial voice you represent is heard
- Strong knowledge of Microsoft Office suite
- Highly organized with superior verbal and written communication skills
- Ability to work in a fast-paced environment working with multiple team members
- Ability to manage multiple concurrent projects
- Expert editing, copy-editing, writing, and communications skills
- Extreme ability to maintain organization, detail, and consistency across multiple projects and under tight deadlines
- Willingness to undertake projects outside of the job’s ordinary scope
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