Archive for the ‘Blogging Tips’ Category
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More
There definitely isn’t a shortage of new bloggers entering the blogosphere to make a name for themselves. Bright-eyed and bushy-tailed, they are ready for success, making money with their blogs and entering the blogging fast lane. However, its not a fast lane for the majority of new comers since, now in 2014, it requires precise execution through knowledge of the best tactics and practices. The exact knowledge and science of which is not readily available. So many new bloggers unfortunately fail without the required guidance and support to get the job done.
The best solution I see for new bloggers is to immediately join a community and start networking with others who have more experience in their niche. Whether on other blogs or forums. This gives access directly to people who have “been there, done that” and as a new blogger, will quickly discover what works and filter out the rest. Read More
The blog as we know it started off as a place where people could share their thoughts online or keep a running diary. In fact, its usefulness as a daily online log is what gave it its name: “Web-log” got shortened into just “blog,” and history was made. However, the blog has expanded into something more, and now is used by corporations and individuals to share with the entire social media universe what is happening with them or their company.
When businesses get involved in the blogosphere, they can make great strides in promoting their organization and interacting with their customers. However, there are some pitfalls to avoid when companies make a new blog and want their customers to read it and share it. Here are some key points that you’ll want to keep in mind when developing your corporate blog: Read More
Plagiarism has been a longstanding issue, not only in the blogging scene, but also in the academe and in journalism. We cannot ignore the fact that writers draw inspiration from others. Even respected author Chuck Palahniuk has said, “Nothing of me is original. I am the combined effort of everyone I’ve ever known.”
There is a thin line between inspiration and plagiarism, but where do you draw the line? As a blogger, you might not even be aware when you may be committing plagiarism. There is so much information to be had, with practically everything at your fingertips. How do you know you are drawing inspiration from the works of others and not merely copying?
The writing zone. We all wish were in that zone every single day, don’t we?
I suppose this is especially true for people whose main source of income is writing. Whether it’s a blog post, a piece of copy for a client, or an article for marketing purposes – it doesn’t matter. When it comes to making a living out of writing, getting in your writing zone will certainly make life easier. You know, that state of mind wherein words flow naturally, and you feel like you can meet all your writing deadlines without breaking a sweat!
Unfortunately, entering your writing zone is not always easy. Read More
Editor’s Note: This post was written by Anil Valvi, President of Dynastic Tech, which helps clients to enjoy better visibility in search engines, better online reputation, and better traffic. You can reach him by sending email on [email protected].
When you write a headline, your biggest goal is to make people want to read your content. Every article has a headline, and this is very important no matter your marketing purpose. Without a good headline, your content won’t get read, whether it is a sales page, landing page, blog post, article, or press release. So, you need to pay special attention on your headline. Craft it well so that you can attract maximum attention from your target audience. Here are 7 types of headlines that will turn on people’s attention like magic:
1. Controversial Question
If you take a look at various news headlines in various media, you’ll notice that controversial headline will always sell well. It sparks great debate among your audience, in which they will take one of the two sides that are being confronted. There are many controversial topics that you can write in your headline. Of course, you have to match it with your niche and target audience. For instance, if you are targeting a weight loss niche, you can write a controversial question about whether dieting can really help them lose weight or not.
2. Funny And Shocking
Headlines that can make people laugh, giggle, and smile will always be amusing and interesting. Just go to YouTube and try to find some videos that are funny and shocking. You’ll see that most of them have over one million views. Why? That’s because they are attracting people’s interest immediately. Funny and shocking headlines can help you to make people pay attention toward your content. Shocking discoveries, information leaks, as well as funny and weird news will keep your audience engaged toward your content.
3. Tutorial Information
In the age of the internet, information is spreading like lightning. Before the internet, people will pay thousands of dollars to learn about something like cooking, computer programming, video creation, design, and so on. They need to go to a local course and attend to the course lessons every week. But, with the advent of the internet, everything changed. You can learn almost anything on the internet, instantly. That’s why tutorial headline can help you to attract people’s attention toward your content. If you can help people learn something quick, people will usually come to you.
4. List And How To
It’s a classic. List and how to are the headlines that are being used all over the internet. It’s simply proven. It’s evergreen, and it’s naturally attractive. Try to write some list and how to headlines today. It will help you to give valuable information to your audience in the easiest-to-digest format. People can scan your content easily, and they can also read it from start from finish without much trouble. Don’t forget to add some great words such as amazing, simple, good, etc in your list and how to headline.
5. Recent Update
People will always want to keep themselves up to date with everything around them. They want updated news about fashion, technology, politics, governments, celebrities, and so on. The newest updates on something that happen around them will always excite them. That’s why a headline that informs about recent update in your niche will always win your audience’s heart. If you want to make people look at your headline, give them recent update or news about your niche, and you’ll be able to grab their attention very quickly.
People like to hear opinion from others. This is especially true when they need to buy a product. They want to hear what others say about the product before they decide to buy it. Testimonial headline is best suited for you when you are trying to sell something to your audience. By putting testimonial in your headline, you’ll make people feel interested toward what you are offering.
People want to hear explanation about why they do something. Yes, most people don’t even know why they are doing something. Why should they follow a strict diet to lose weight? Why do some people feel bad about themselves? Why do they need to eat healthy foods every day? There are many kinds of questions that need explanation. That’s why people will be intrigued when they see a headline such as “7 Reasons Why You Should Abandon Your Diet Program Right Now.”
Those are 7 types of headlines that will turn on people’s attention like magic. If you want to create a headline that will drive maximum traffic to your content, you should write one of those headlines.
Search engine optimization is evolving at record pace and failing to keep track of the changes and growth will undoubtedly lead to significant website traffic loss. The rate of change can be daunting to follow as Google’s team learns to respond quicker to the web and become more efficient at spotting growing trends that are hurting the market. In spite of all these changes I note one common factor in every decision they make and that’s pleasing their customers, who are users of the search engine, keeping results relevant. Its that simple and that’s their search business. The better results they provide, the greater the value of their search product for users and advertisers.
Once you understand their intention and what you as the user really want, things become much clearer and you’ll begin to understand most of the decisions they make as they change algorithms and can even predict future changes and plan ahead.
Online marketers have often been disappointed and enraged by Google’s many changes to signals that adversely affect marketing techniques that have worked for the majority for years. So from the marketers’ perspective that’s years of hard work down the drain. However, I truly believe that aligning marketing activities with giving users’ quality content will always land you in a safe spot. So, keep your efforts geared towards that.
Here are 3 powerful tactics that Google is clamping down on and how you can still get the most out of them. Read More
Editor’s Note: This post was written by Alicia Rades, a freelance writer and blogger with a passion for giving useful writing tips. When she’s not working for clients, you can find her updating her blog at TheWritingRealm.com or working on other fun writing projects. Connect with Alicia on Google+.
You spent hours slaving over that single blog post.
You back hurts, your head aches, and your fingers need a rest.
Despite that, you’re darn proud of the post, so you schedule it, share it on social media, and sit back to watch the traffic come in.
Seriously? Where are you going wrong? Do all pro bloggers have magic wands to help drive traffic?
Sorry to disappoint, but they don’t have magical powers (that I know of). However, they are masters of spell-binding headlines.
(Photo Credit: wetribe via Compfight cc)
Your headline is vital. With hundreds of bloggers throwing thousands of headlines at the same readers each day, you need yours to stand out. If your headlines don’t capture readers’ attention and pull them in, people aren’t going to bother reading the awesome things you have to say. Read More
We now know certainly the importance of having a blog for your business or simply any online venture. As readers become more social and collectively garner a more powerful voice demanding communication and quality content and services from businesses, its now ever more important to have an effective method for delivering on that. Many companies have jumped on the blogging bandwagon but solely jumping on won’t cut it anymore. Companies launch their blog expecting readers and customers to come flooding in but I’m sure for most that hasn’t happened.
I’m going to be honest with you and tell you why. Here’s for some tough love.
Every business with a website knows that they need to focus on search engine optimization. Without good SEO, sites suffer in the SERPs, have high bounce rates, and fail to generate a quantity of search referrals in line with the size of the market. SEO is all about getting people to a site, but that’s only half the battle.
Once visitors arrive, businesses need them to carry out a specific set of actions, whether that’s making a purchase, clicking on an ad, or leaving their contact details for later follow up. We’re now in the domain of conversion rate optimization. Unfortunately, many businesses don’t put as much focus on CRO as they should. There’s very little point in investing heavily in SEO when, once visitors arrive on a site, they are confused, frustrated, or otherwise discouraged from converting. Read More