How to Hire Blog Writers in 2025: Find, Vet, Onboard

Are you ready to scale content production on your site?

Then it’s time to learn how to hire writers for your blog.

Getting the right writing talent on board is crucial to scaling blog content. A team of writers can increase your content output, which can in turn boost your search engine rankings and drive more traffic to your blog. The result is more leads and more sales.

In this article, I will share tips on how to hire writers for your blog and where to post writing jobs to attract the best writers so you can start scaling sooner rather than later.

TL;DR: Define your needs and budget, write a clear job ad, post it in the right channels (job boards, marketplaces, LinkedIn, communities), proactively source proven writers, run a paid test using a rubric, then onboard with a checklist and clear policies (rates, IP, AI use). See templates and checklists below.

Why hire writers for your blog?

Here are the reasons why you should consider hiring writers for your blog:

• Time constraints. Crafting quality content continually is time-consuming. Strengthening your writer bench with hired hands saves time.
• Skill limitations. Writing blog posts may not be your strong suit. Learning how to hire writers for your blog ensures you get skilled writers who produce engaging content.
• Priorities and productivity. If you wear many hats, handing content writing to hired writers lets you focus on other business areas, such as closing sales.
• Content volume. When ramping up production, there’s only so much one person can do. Hiring writers increases your output.
• Richer content. Adding more voices often creates more balanced content from various perspectives.

How to hire writers for your blog and where to find them

Let’s get into the practical details of how to hire writers for your blog.

1. Determine your writer needs and budget
2. Craft an irresistible writer job advertisement
3. Share your job posting on multiple platforms
4. Reverse search for writers online

1. Determine your writer needs and budget

The first step to hiring blog writers is determining your needs and budget.

To establish your writer needs, ask yourself these questions:

• Do you want beginners, mid-level, or experts?
• How many writers do you need?
• What’s your content writing budget?

Rate benchmarks by experience and niche (guidance)

Typical ranges you’ll see in the market (rates vary by scope, research depth, and SME access):

• General B2C blog posts: $0.10–$0.30/word (beginner to mid); $0.40–$0.75+/word (expert).
• Technical/SaaS/B2B SEO content: $0.25–$0.60/word (mid); $0.70–$1.25+/word (expert/SME).
• Thought leadership/ghostwriting with interviews: $0.75–$2.00+/word or $600–$2,500+ per post.
• Hourly for editing/refreshes: $40–$120+/hour depending on scope and seniority.

Decide your preferred pricing model (per word, per article, day rate, or value-based) and set guardrails before you post.

2. Craft an irresistible writer job advertisement

The first part of a writer job ad is a strong hook that summarizes who you are and what kind of writer you’re looking for.

After the hook comes the core of the posting—clear requirements. Keep criteria concise. Then spell out the benefits: pay range, scope, topic authority, and mission. People love to be part of a bigger mission.

Copy‑and‑paste job ad template

Title: Freelance Blog Writer (Niche/Industry)

• About Us: One sentence on your brand and audience.
• What You’ll Do: 3–5 bullets (e.g., outline, research, subject‑matter interviews, draft, optimize for SEO, accept revisions).
• Must‑Haves: 3–5 bullets (portfolio samples, niche experience, SEO basics, fact‑checking, deadlines).
• Nice‑to‑Haves: Tools (e.g., CMS, briefs), analytics familiarity.
• Scope & Cadence: e.g., 4 posts/month, 1,500–2,000 words each.
• Compensation: Range + model (per word/article/hour), payment terms.
• How to Apply: Link to 2–3 relevant samples, rate expectations, availability, 2–3 sentence pitch on topic expertise.

With your job posting done, you are ready for the next step.

3. Share your job posting on multiple platforms

Established your writer needs? Check. Crafted an interesting job ad? Check. The next step is sharing it on different platforms.

Post on job boards like BloggingPro and others

First, share your job posting on free or paid job boards like our job board here on BloggingPro. We don’t just post your writer job ad on our job board—we also share it in our email newsletter, which has thousands of subscribers. Sharing your posting to multiple channels gives it wider reach and increases your chances of unearthing talented writers.

Other notable job boards you can try are:

• Best Writing. You pay $10 per listing for reach across a large writer network.
• Peak Freelance. Community resources remain active; job board availability has changed over time—confirm current options before posting (as of Oct 2025).
• All Freelance Writing. Post a standard freelance writing job ad for a modest fee for 30 days.
• Mediabistro. Plans start from $297 for 30 days for a single job listing.
• FlexJobs. Employer memberships start at $299/month, with annual options (as of Oct 2025).

Biggest advantage: Job boards are affordable and have a large pool of writers.

Biggest disadvantage: You may receive many applications and need to sift through them.

Use a freelancer marketplace

Freelancer marketplaces can match you with writers that suit your needs. In content marketplaces, you often get vetted writers—the marketplace handles recruiting, management, invoicing, and payment.

Here are leading content marketplaces:

• Contently. Access a large talent network used by major brands.
• ClearVoice. Vetted freelance creators in 200+ business categories.
• Scripted. AI + human plans; Pro is $199/month (as of Oct 2025).
• Upwork. Post jobs for free and pay once you hire.
• Quietly. Used by well‑known brands; strong editorial standards.
• Writer Finder. Matching for your niche within days for a flat fee.

Biggest advantage: The best marketplaces vet writers thoroughly, so you get quality.

Biggest disadvantage: Premium marketplaces cost more due to vetting and management.

Share on LinkedIn

LinkedIn has 1B+ members (announced November 2023) and 225M+ in the U.S. (LinkedIn Workforce Report, 2025). More than 9,000 job applications are submitted per minute on the platform (as of 2025). You can post a job for free or run a paid promotion to increase qualified applicants.

Biggest advantage: With its enormous user base, LinkedIn can reach millions of potential blog writers.

Biggest disadvantage: Popularity can lead to application volume you’ll need to filter.

Join communities (Slack/Facebook) like Superpath

Join Slack groups and post there. Superpath has a large, active content marketing community (the free Slack advertises 20k+ members, with a Pro tier also available as of 2025). You can also reach niche writers via Facebook groups like The Write Life Community, The Cult of Copy, and Content Writer Freelance Writer.

Biggest advantage: You get great writer prospects and helpful advice from top content marketers.

Biggest disadvantage: Open groups can attract unqualified applicants—screen carefully.

Scan for trained, certified writers on Copyblogger and Smart Blogger

Search for trained, certified writers on renowned copywriting and blogging training sites like Copyblogger and Smart Blogger. Certified writers tend to know their craft and produce superior content, though they often charge premium rates.

4. Reverse search for writers online

Don’t just wait for applications—seek out proven writers proactively.

Google top‑ranking writers by topic

Google common topics in your industry. Check who wrote the top‑ranking posts, find their byline/contact info, and invite them to write for your blog.

Google top blogs in your niche

Search lists of the best blogs in your niche. Identify the owners/authors and contact them. If your domain authority is strong, you may negotiate lower rates in exchange for exposure and a high‑value backlink.

Check guest posts on leading industry blogs

Guest contributors on top blogs have usually worked with experienced editors. Reach out via the bio or on LinkedIn to pitch paid work.

Ask for referrals from your network

Ask fellow business owners and peers for writer recommendations. Filter thoroughly to find the best fits.

How to vet writers: paid test, rubric, and AI policy

Once you’ve shortlisted candidates, run a paid test with a clear brief and objective evaluation rubric.

Paid test brief rubric

• Fit to brief (0–5): Addresses target audience, angle, and goals.
• Accuracy (0–5): Uses credible sources; facts attributed; no hallucinations.
• Structure & clarity (0–5): Skimmable headings, short paragraphs, logical flow.
• Originality (0–5): Unique examples/insights; passes originality checks.
• SEO (0–5): Intent match, internal links, meta suggestions.
• Voice (0–5): Matches brand tone; varies sentence length for readability.
• Speed & collaboration (0–5): Meets deadline; accepts feedback.

AI usage and disclosure

• Allowed: AI for ideation, outlines, light drafting, and grammar—if all facts are verified and sources cited.
• Required: Writer discloses AI assistance and ensures human editing; content must pass originality checks.
• Not allowed: Fabricated citations, undisclosed AI‑only content, or output that fails fact checks.

Onboard your writers (checklist + legal/IP basics)

After a successful paid test, negotiate rates within your budget and onboard.

• Share your style guide, examples, and voice notes.
• Set expectations: volume, turnaround, revisions, communication channels.
• Provide competitor list and preferred sources.
• Clarify invoicing, payment method, and cadence.
• Use contracts covering work‑for‑hire or IP assignment, confidentiality, and non‑infringement.
• Document AI, fact‑checking, and plagiarism policies.

Last word on how to hire writers for your blog

Learning how to hire writers for your blog helps you fuel growth without burning out. In short:

• Determine your writer needs and budget.
• Craft a clear, compelling writer job ad.
• Share your posting across targeted platforms.
• Run a paid test using a rubric, then onboard with a checklist.

Once you find great writers, keep them. Treat them as partners.

If you found this post helpful and are interested in another way to scale content, check out our guide on how to use AI to write blog posts.

FAQ

What’s a fair rate for a 1,500‑word B2B post? Many teams pay $600–$1,800 depending on expertise, research, and interviews.

Per‑word or per‑project? Per‑project aligns incentives with outcomes and avoids over‑ or under‑scoping.

How long should a paid test be? 600–1,000 words or an outline + intro + one section usually suffices.