Blogging Resources

This whole experiment started as a simple exploration of how Upwork freelancers use AI to write proposals and then send them en masse to multiple jobs.

Or at least, that was the plan.

In the end, though, it took an unexpected turn, leading me down a rabbit hole and exposing hidden complexities within Upwork’s hiring ecosystem that most clients never see.

Like the documentary Icarus, where filmmaker Bryan Fogel set out to explore amateur cycling and instead unearthed a Russian doping scandal, my journey into freelance hiring started with a small curiosity and spiraled into a much bigger revelation.

It all started when our team member posted a slightly non-standard job on Upwork – a custom project that should have attracted only a select few skilled freelancers. Instead, he got a number of seemingly good proposals – some very good. Each sounded polished, professional, and ready to tackle the task. But then when he started talking with the applicants, it became rather clear that most actually had no real idea as to what they’d signed up for.

To build a successful blog, you need to understand the medium of blogging. You need to know what makes a great blog layout, what types of content perform well on blogs, and how to optimize individual pieces of content. And the best way to develop this understanding is to read the best blogs out there.