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Blogging: How To

5 Tips for Writing Sizzling Blog Post Titles

Brilliant blog posts often die in the cyber graveyard.

No matter how valuable, in-depth and insightful your blog posts are, without a sizzling title attached to the post, these creations tend to be completely ignored by most readers.

Like it or not, many folks judge a present based on the wrapping paper you use.

People often judge a book by its cover and deem a blog post read-worthy by its title.

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6 Critical Blogging Decisions to Make

When you are trying to figure out how to start a blog you will be met with some hard choices to make.

Decisions.

Decisions.

Decisions.

Starting a new blog forces you to make a series of tough, critical decisions.

Nobody feels fully clear on this blogging journey. Discomfort arises when you are doing the legwork to pick your niche, your hosting, and your domain name.Read More »6 Critical Blogging Decisions to Make

The A-Z Guide to Growing Your Blog Audience by Guest Blogging

Guest blogging is one of the best ways to build brand exposure and expand the reach of your products.

Guest blogging isn’t dead. Though it might not be as effective as in the early days in terms of SEO, it is still a great strategy to become an authority in your niche and to grow a massive audience by attracting traffic from guest blogs.

In fact, various case studies show that guest blogging still works like a charm and if you’re still not convinced to start guest blogging, you’re missing a cool marketing strategy.

In this post, you’ll learn some actionable guest blogging strategies ranging from finding authoritative guest blogs to publishing guest articles. I’ll also show you some free tools I personally use and recommend to speed up the whole guest blogging process.

Without further delay, let’s get started…Read More »The A-Z Guide to Growing Your Blog Audience by Guest Blogging

How to Build a Freelance Blogging Site that Attracts Clients

Most freelancers today reach out to potential customers through freelancing websites such as Upwork. Even through these platforms, attracting the best-paying clients can be tough even if you present the best cover letter or resume you can concoct. This is because high paying clients will not only look for writers – they will seek out experts.

If you want to prove your expertise, you are going to need more than just a well-written profile in freelancing websites. Instead of you bidding for projects, why not build a professional freelancing service blog site so clients will vie for you instead?

Here are the essential steps that you should follow.Read More »How to Build a Freelance Blogging Site that Attracts Clients

Turn Your Old Blog Post Into…an Audio Podcast

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This post is the third part of the Turn Your Old Blog Post into series where we share tips and advice on how to recycle old posts that youve written on your blog into someone better to increase your traffic.

Podcasting is a great way to establish your authority within your niche as a subject matter expert by discussing news, trends, and tips to your target audience. While podcasting sharesthe same goals withblogging, theadvantage of a podcast over a blog post are as follows:

  • Easy-to-digest form of content. Instead of reading the content as with a post, users can simply grabthe file and play it while doing something else. This is especially true with audio podcasts, where users can listen tothe track on their smartphones while traveling to and from work or doing menial tasks.
  • Better way to communicate your ideas.If you are a non-writer, you may find it difficultto show your enthusiasm about thetopic you’re discussing in theblog post. This may reflect poorly on your communication skills, which makes it harder for you to achieve your blogging goals. However, if you feel much more comfortable in talkingthan writing, then podcasting is the ideal platform for you.

Given the reasons above, you should recreate your old blog posts that weren’t able to generate traffic and engagement from your audience as expected into an audio podcast!

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How Blogging Retailers Can Improve Online Video SEO

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Video content is a great way for online retailers to promote their products and get them across their target market. Unlike static content such as text and images, videos present the products in a more dynamic fashion to help potential buyers decide much quicker whether or not to purchase from you. Not to mention, online videos are a great way to boost organic traffic and lead nurturing by 300%.

Sadly, among online retailers, only a handful are correctly incorporating online video into their marketing strategy.

A research study launched by Conductor and Invodo called “The Marketer’s Guide to Video SEO” reveals that, out of the top 100 retailers in the 2014 Internet Retailer 500 list, only 16 have more than 10,000 videos on their site.

If you are a retailer who uses blogging as a platform to sell your products and goods, then it’s high time that you learn the ins and outs of online video SEO to maximize the chances of ranking for your content, as well as convert those visitors into actual buyers.

Below is a list of ways on how to optimize your online videos.

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Unconventional Ways of Finding Great Writers for Your Blog

Unconventional Ways of Finding Great Writers for Your Blog

Conventional wisdom will lead you to hire writers from sites like oDesk, Elance, and Freelancer.com for your blog. However, to even find a writer that fits your needs from these online work platforms, you will have go through a rigorous and time-consuming process of trial and error. You will be stuck filtering out hundreds of applicants and trying them out with written exams. This may take weeks or months to finish. And even then, considering the ratio of great writers to the not-so-great ones, there is no guarantee that you will find the writer you’re looking for.

This practice ultimately proves ineffective especially if you’re looking to hire a blogger immediately. Therefore, if you want a world-class writer to include as part of your team while cutting through the nitty gritty process to save you time, then you need to follow alternative ways on how to hire great writers listed below.

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Why Am I Not Getting Enough Blog Traffic?

There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.

In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.

However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.

If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:

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How To Implement A Responsive Web Design

Editor’s Note: Matt Lee is the Director of Marketing at Adhere Creative, an award-winning business to business inbound marketing agency. Matt plays the violin and takes pride in having played for Pope Benedict during his papacy. To see more of Matt’s work, visit www.adherecreative.com/blog

responsive web design

The next time you head to the mall or airport, do some people watching to see what others are doing while shopping or waiting for flights. Of course, some are chatting, window shopping, or reading a magazine to pass the time. However, the majority of those you come across in a public place are busy with their cell phones or tablets. They’re scrolling through websites, posting updates on social media, and streaming video content. Studies have shown that traffic from smart devices has increased 125% since 2012, and there are many indications that the trend of accessing the internet through mobile devices will continue to boom.

However, you’ve probably noticed that using your smart phone to browse sites which are not optimized for mobile devices can be frustrating, if not downright exasperating. The fact is that many web pages are not mobile friendly, making operability a nightmare. When you think about how much business you could lose simply because visitors to your landing page are annoyed, you can see how adjustments are necessary. The simple answer is that you need to know how to implement responsive web design so that visitors aren’t turned away.Read More »How To Implement A Responsive Web Design

How to Transition Smoothly from Blogger to SEO Blogger

Although blogging never started as a way to earn backlinks, it has quickly become one of the most popular ways to help improve a website’s ranking on a Google SERP. The idea of guest posting in exchange for backlinks has suddenly given bloggers more choices and a bigger chance to really make a living from blogging. For this reason, more and more bloggers are being recruited to work for companies as full-time writers as a part of the SEO department. The biggest problem: Not all bloggers understand SEO.

There are of course many bloggers who would prefer to blog for fun, but for those who want to make it a profession, SEO is an absolute necessity. This often scares bloggers because SEO isn’t something taught in schools and it isn’t something that traditional writers have ever had to consider. Fortunately, understanding SEO as a writer does not have to be difficult, and for many it can actually be fun.

Read More »How to Transition Smoothly from Blogger to SEO Blogger