We’ve all faced this temptation at least once. With all the noise there is online, it is only understandable. Take a look at your Facebook feed (although I probably don’t have to say that). What’s the ratio of people complaining/showing off/being passive-aggressive/etc. to people who actually have statuses that matter to you? How about ads and posts that are purely promotional?
Then there’s Twitter. Depending on how many people you follow – and if you use lists – the chances are that you are drowning in your stream.
“The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” Thus said Franklin D. Roosevelt in his 1932 presidential election campaign speech. Powerful words indeed. They shed light to the fact that we oftentimes give in to our natural reflexes and responses without ever truly thinking about the effect of the particular emotion.
Fear is a destructive force and those who succumb to it are defeated before the task or battle has begun. Now the most damaging effect of fear is that we either never embark on our mission, or procrastinate towards stagnation. So it is also with blogging, online marketing and every other business venture or task we take on. Our fears of rejection, failure and even success, cripple us and leave us down the road with feelings of “what if” rather than the satisfaction of “been there, done that.“ Read More
I am sure you’ve come across plenty of articles about the mistakes bloggers shouldn’t make regarding their blogs and how they must avoid certain pitfalls if they want to leverage the immense potential of blogs to generate revenue. You’ll be forgiven for thinking this one is along the same lines, because it is.
The fact is there are so many mistakes that can trip a blogger, and each one of them is as critical as the other; this means there is always something new to say. In this article, I’ve tried to identify and explain those mistakes that are not very self-evident and which are associated with the bloggers attitude rather than his/her writing skills.
Google is the most-used search engine in the world. SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users. Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.
To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More
The other day, I had a very confusing day, thanks to my laptop going nuts on me. I thought for sure that I got infected by a virus or some malware. No matter what search I did on Google, I always got redirected to search results for “biometrics”.
It didn’t stop there. When creating a new post, the title field and time stamp kept reverting to specific data. It.drove.me.nuts.
And I panicked. I immediately downloaded Avast for Mac and did a full system scan, but everything was clean. Read More
Ever since the Internet became a household “necessity”, online advertising has become a part of it as well. In some ways, online advertising is not so different from traditional advertising in that it targets specific customers and aims for conversion. In many ways, online advertising is so different from traditional advertising as well.
The Internet landscape is in a constant state of flux, and online advertising needs to adjust to all the changes as well.
These days, in-image advertising is one of the new ways to catch the attention of customers, without necessarily giving them a negative experience. We have to admit that online ads have become intrusive and irritating to many a reader. Then there is the fact that many online readers have acquired “ad blindness“. Research actually backs up the concept that in-image advertising is less intrusive and more effective. Read More
A successful landing page can make or break a product. Poorly crafted landing pages will drive visitors away, while well done landing pages will entice them to learn more and hopefully become a paying customer! In this post I’m going to show you how to use the new FastLine Page Builder plugin to easily bring your landing page ideas to reality within your WordPress powered website.
Before you get your hands dirty, you’ll need to do some homework. After all, it’s not about the tools you use, but the content and message you are trying to convey. With that said, let’s get inspired. Read More
Editor’s Note: This post was written by James, a freelance writer, photographer and part-time content creator for RBA Windows. Read more articles from James on his blog InfoBros and follow him on Twitter @JGtheSavage.
Every single topic has been the subject of hundreds of blogs. Some were written for specific audiences, some came from less-than-reputable sources, and others were so poorly written that one can barely get through the first sentence. Those blogs don’t do well – what’s worse, they ruin the blogger’s reputation.
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More
If a majority of your readers are visiting your blog only to leave within a few seconds without ever venturing to additional pages, chances are your blog has a high bounce rate. That’s not pretty. It means that your content may not be attractive, does not effectively target the right readers or something could be technically wrong with your site that is preventing readers from seeing relevant content.
Retaining readers is the key to having profitable experiences with your blog, regardless of your niche. Therefore, whatever you’re selling, you need to capture the attention of your readers. These statistics are vital for reviewing your online business model and testing different messages that work. Google Analytics is a free tool that every blogger should be using to keep track of site visitors. If you haven’t yet created an account and started tracking, now’s the time. Your statistics tell a very honest story of how successful your blogging tactics are. Read More