We’ve all faced this temptation at least once. With all the noise there is online, it is only understandable. Take a look at your Facebook feed (although I probably don’t have to say that). What’s the ratio of people complaining/showing off/being passive-aggressive/etc. to people who actually have statuses that matter to you? How about ads and posts that are purely promotional?
Then there’s Twitter. Depending on how many people you follow – and if you use lists – the chances are that you are drowning in your stream.
“The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” Thus said Franklin D. Roosevelt in his 1932 presidential election campaign speech. Powerful words indeed. They shed light to the fact that we oftentimes give in to our natural reflexes and responses without ever truly thinking about the effect of the particular emotion.
Fear is a destructive force and those who succumb to it are defeated before the task or battle has begun. Now the most damaging effect of fear is that we either never embark on our mission, or procrastinate towards stagnation. So it is also with blogging, online marketing and every other business venture or task we take on. Our fears of rejection, failure and even success, cripple us and leave us down the road with feelings of “what if” rather than the satisfaction of “been there, done that.“
There’s a lot of discussion about the failure of a majority of bloggers and the techniques and principles one should employ to guarantee success. Methods ranging from blog publishing frequency, which platforms to use, creating original content, using beautiful themes and templates, etc. All of these are wonderful but there are many mental and emotional concepts and approaches which lead many to success and the lack thereof, to failure.
It is true that succumbing to fear is what ultimately leads to failure, since it prevents you from doing what you should do in the first place to attain victory. Therefore, let’s look at the various ways you can overcome fear and reset your attitude towards blogging.
Causes of Fear of Failure in Blogging
We all have different belief systems and measure and model our success based on what we see around us. Many bloggers are measuring success based on what the big money making bloggers are doing. Thus comparing oneself with another. The act of comparing is unhealthy because you can never be someone else or have their success. You have to realistically find your own voice, your own niche that makes your heart sing and direct your own path with its own key performance indicators. Begin with a blank slate and set targets and goals within your limits. Be honest with yourself. It is not impossible but highly unlikely that you will make $2,000 in your first month of blogging. Don’t set that goal and disappoint yourself on day 31. However. that doesn’t mean you shouldn’t be ambitious but at the same time be real with your objectives and timelines.
So what ignites your fear? Ask yourself what you’re afraid of and mark them off as irrelevant, nonexistent and inconsequential because none of it really matters.
Fear Can be a Creeper
Fear creeps up and manifests in many ways you may not realize, and is closely related to procrastination as you create and find reasons to not do everything you must. Are you delaying writing that ultimate guide idea you’ve had for a while? Are you doubting your ability to blog in a particular niche? Does everything you decide to do somehow get sabotaged by your lack of prudence or attention? Does everything have to perfect and you thus proudly call yourself a perfectionist? Fear may be the source of your misfortunes disguised otherwise. Be honest with yourself, stop procrastinating and get the small tasks done today and everyday.
Rome wasn’t built in a day and neither will your blog be.
Failure is Merely a Matter of Perspective
The great thing about perspective is that it can be whatever you want it to be. Why is it that some achieve great feats while others don’t? Even though we’re all humans and blessed with pretty much the same basic features and characteristics. It’s because one person believes he can and eventually will, while the other does not. If you’ve been blogging for more than a couple of years and you’re just not seeing the results you want, it doesn’t mean you’ve failed you just may need to try something new.
If you accept it as failure then you’re saying that your experience was worthless and you haven’t learned anything. So you quit. That is not true. Over the course of 2 years of blogging I’m certain you have learned a lot about writing, web technology, marketing, promotion, engagement tactics and so much more. You’re better and more equipped than when you first started. That is powerful and that’s 2 years of experience blogging that many others do not have.
Use your previous attempts at blogging success as learning experiences that were useful for sharpening your writing and marketing skills. Document what you’ve learned, create a new game plan and execute once again. Whether it’s through relaunching your blog or creating a new one. Remember you’re smarter now and success is much closer than what it previously was. Failure is not the opposite of success, it is a part of success.
Overcoming the Fear of Failure
Fear is a natural emotion and there’s no getting rid of it, regardless of how experienced we ever become. There will always be challenges greater than us and that’s all part of living. If you have no challenges in blogging then you’re not going for a big enough goal. Take note of your response to fear; it should be a validation that you’re embarking on something that will help you grow rather than viewing it as something that will destroy you.
On the road to overcoming, here’s what you should do:
Analyze all potential outcomes - Many experience fear of failure because of the unknown. Rid yourself of this by considering all the possible outcomes of the tasks you have before you. Success is one of the possibilities!
Think only on positives - Reject negative discussions and visualize your desired victory and who you will become.
Address the worst case scenario – What is the worst that could happen if you somehow miss your mark of blogging success as you envisioned it? Seriously! You have nothing to lose. Be aware of that.
Have a contingency plan – We can only do so much with the 24 hour days we have. Create a Plan B. This offers comfort in knowing that there’s always other possibilities and techniques to try.
Set small, daily, attainable goals - Your fear of failure can be conquered over time as you learn how to win daily. If your objective is to write 30 blog posts per month, then focus solely on each day’s task. Tomorrow will take care of itself, today alone exists and is everything.
A little milk is going to be spilled occasionally throughout your blogging journey. You will make mistakes. However, there is no finality in whatever you do wrong. It’s an opportunity to use what you’ve learned to be a better blogger. Let your fear fuel a courageous success you can be proud of. Create your own blogging story worth sharing.
I am sure you’ve come across plenty of articles about the mistakes bloggers shouldn’t make regarding their blogs and how they must avoid certain pitfalls if they want to leverage the immense potential of blogs to generate revenue. You’ll be forgiven for thinking this one is along the same lines, because it is.
The fact is there are so many mistakes that can trip a blogger, and each one of them is as critical as the other; this means there is always something new to say. In this article, I’ve tried to identify and explain those mistakes that are not very self-evident and which are associated with the bloggers attitude rather than his/her writing skills.
Google is the most-used search engine in the world. SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users. Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.
To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More
The other day, I had a very confusing day, thanks to my laptop going nuts on me. I thought for sure that I got infected by a virus or some malware. No matter what search I did on Google, I always got redirected to search results for “biometrics”.
It didn’t stop there. When creating a new post, the title field and time stamp kept reverting to specific data. It.drove.me.nuts.
And I panicked. I immediately downloaded Avast for Mac and did a full system scan, but everything was clean. Read More
Ever since the Internet became a household “necessity”, online advertising has become a part of it as well. In some ways, online advertising is not so different from traditional advertising in that it targets specific customers and aims for conversion. In many ways, online advertising is so different from traditional advertising as well.
The Internet landscape is in a constant state of flux, and online advertising needs to adjust to all the changes as well.
These days, in-image advertising is one of the new ways to catch the attention of customers, without necessarily giving them a negative experience. We have to admit that online ads have become intrusive and irritating to many a reader. Then there is the fact that many online readers have acquired “ad blindness“. Research actually backs up the concept that in-image advertising is less intrusive and more effective. Read More
A successful landing page can make or break a product. Poorly crafted landing pages will drive visitors away, while well done landing pages will entice them to learn more and hopefully become a paying customer! In this post I’m going to show you how to use the new FastLine Page Builder plugin to easily bring your landing page ideas to reality within your WordPress powered website.
Before you get your hands dirty, you’ll need to do some homework. After all, it’s not about the tools you use, but the content and message you are trying to convey. With that said, let’s get inspired. Read More
Editor’s Note: This post was written by James, a freelance writer, photographer and part-time content creator for RBA Windows. Read more articles from James on his blog InfoBros and follow him on Twitter @JGtheSavage.
Every single topic has been the subject of hundreds of blogs. Some were written for specific audiences, some came from less-than-reputable sources, and others were so poorly written that one can barely get through the first sentence. Those blogs don’t do well – what’s worse, they ruin the blogger’s reputation.
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More
If a majority of your readers are visiting your blog only to leave within a few seconds without ever venturing to additional pages, chances are your blog has a high bounce rate. That’s not pretty. It means that your content may not be attractive, does not effectively target the right readers or something could be technically wrong with your site that is preventing readers from seeing relevant content.
Retaining readers is the key to having profitable experiences with your blog, regardless of your niche. Therefore, whatever you’re selling, you need to capture the attention of your readers. These statistics are vital for reviewing your online business model and testing different messages that work. Google Analytics is a free tool that every blogger should be using to keep track of site visitors. If you haven’t yet created an account and started tracking, now’s the time. Your statistics tell a very honest story of how successful your blogging tactics are. Read More