The vast majority of blogs get abandoned, but that doesn’t have to be the case. Assuming you’re a blogger (or blogger to be) that’s ambitious and committed to blogging, you need the right tools and technology to keep up with your reader’s demands. However, start by remembering that it’s very common to get little or no action on your blog for weeks or even months. Keep an eye on your analytics, tweak your voice as necessary, and welcome comments by ending with open-ended questions. Read More
Social proof in online marketing helps shape the public’s opinion about your product or service. These include but not limited to:
- Social media shares
- Endorsements from industry experts
- Ratings and reviews
- Press releases
A strong social proof for your blog encourages visitors to form a positive opinion about it.
Having lots of social media shares, positive customer reviews, and celebrity endorsements will compel first-time visitors to believe that your blog is an authority within its niche.
Visitors will then return to your blog to read your latest posts, subscribe to your mailing list, buy your products or services, and others!
If you want to enjoy these benefits from your blog, then you need to leverage your social proof to increase the authority of your blog.
To generate more social proof to your blog, below are things that you can do.
Editor’s note: This post was written by Ricardo Ortizcazarin, who started Cazarin Interactive from his basement in 1998. In the following 16 years, his company has grown to a full-fledged Digital Marketing Agency, helping clients from every industry build and leverage their online presence. Ricardo takes a results-based approach to every project, designing marketing campaigns from the ground-up to meet his client’s real-world objectives and goals.
Studies show that Internet users spend roughly 25 percent of their time online using social media.
That’s a lot of Facebook, Twitter, and LinkedIn time, right? Well, 80 percent of marketers are promoting their content on social media sites to try to capture all of this traffic, but many are finding that their efforts are being wasted. Here’s how to break through the noise and be heard. Read More
If you have dreams of becoming a successful freelance blogger (successful financially), there are a few things you need to know. First, it’s very unlikely that you’ll earn a lucrative salary if you accept a permanent, full-time blogging position. Those are very few and far between to begin with, but bloggers also need to focus on defining what their “hourly rate” is without actually accepting an hourly rate. Bloggers should determine a per word rate, or a flat rate per project based on an average word count, and then determine what “hourly rate” that adds up to. Read More
A mark of an engaging blog post is the number of insightful comments made on it.
While this may not be a high priority to most, bloggers nonetheless must need to make a concerted effort to drive more comments into their blog posts. This way, they can cultivate their relationship with these commenters by replying back to them and building off something from there, among other benefits.
If you want to receive more comments from your blog posts to enjoy the advantages of having lots of engaged readers, then here are tips that you should follow.
We hope you get a gig or two this week. Good luck!
Healthy Hearing is looking for a freelance writer to join the Healthy Hearing Editorial team. This position is responsible for gathering information online, writing articles about hearing loss, hearing aids and related topics, entering copy into their administrative portal and maintaining best practices for SEO as set forth by Healthy Hearing.
Web design has gone a long way since the public was introduced to the Internet. The origins of web design can be traced back to the early 90s, soon after Tim Berners-Lee proposed to create a global hypertext project. Around 1993, there were already several browsers, but those were really early days, with interfaces being basic and heavy on text. In that period, access to the Web was limited to a certain niche – let’s just say that it was the domain of nerds.
Today, everyone can go online, and web design is a very different landscape, with many trends coming and going. And while designing web sites and blogs used to be the domain of pros, today, practically anyone with the desire can design his own blog. To maximize the results of your design efforts, you need to know about web design trends – what works and what doesn’t. Read More
It’s time for bloggers to pay attention to big data.
A recent study launched by Conductor “182 Marketing Executives Reveal Their 2015 Success Tactics” surveys 182 execs on these core areas in marketing: customer targeting, performance measuring, interaction within the organization, and technology valuation.
Among the valuable findings featured in the white paper, one thing stands out the most that not only marketers should take notice, but also bloggers: 61% of marketing executives believe that big data is much more important now than it was 12 months ago.
Why is this important for bloggers?
As a blogger, your primary role is to provide high-quality content that abides by your goals and objectives and promote them across all your social channels. This way, your post receives traction with your target audience and drive more traffic to your blog.
While there’s nothing wrong with sticking to this responsibility, it is also important to be able to track and measure the performance of your blog content strategy in order to produce optimized posts based on the data from your previous content.
Using the big data you have accumulated using your choice of analytics tool – Google Analytics and Clicky being two of the most popular – you can see what sticks with your audience, which posts receives the most visits and converts the most, and which referral channels drive the most traffic.
This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.
Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.
Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:
- 75% of users who viewed your video will visit your website
- There is a 74% increase in knowledge of your products and services after viewing your video
- 80% of users will watch the video while 20% will read the entire content
If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!
Here are your job board highlights. Good luck!
The Daily Tea is an online magazine for tea enthusiasts. They’re looking for experienced food writers to write recipe headnotes (the short, descriptive blurb which precedes the ingredients).
Each headnote is approximately 75 words. The objective is to create irresistible content, so the copy should be descriptive, evocative, intelligent and concise.