Social media has become the de facto venue for people to express themselves online. While it used to be that personal blogging was where friends and friends of friends would go to find out what was going on in other people’s lives, now it’s platforms like Facebook, Twitter, Instagram, Google+ (no it’s not a ghost town), and Tumblr where you will find people from all walks of lives.
More than a personal communication or expression tool, social media is being used by brands – corporate or personal – to expand their reach and interact with their target audience. Big brands like Coca-Cola, Oreo, Nike, and KFC are known to be on the ball when it comes to their social media accounts. Celebrities are not exempt, too. Just think of Rihanna, Justin Bieber (yeah, sorry if I’ve offended anyone just by mentioning him), William Shatner, and so many more. Then there are the athletes, influencers in the tech scene, influencers in the marketing scene, and so on. Read More
Editor’s Note: This post was written by Tim Soulo, who calls himself a blogging experimenter and conversion junkie. In case you’d like to read more of his awesome articles, consider visiting his personal blog at BloggerJet.
When you have a business online and you are relying on social media to get information to your audience, it seems like there’s not enough hours in the day. But never fear, because there are tons of amazing tools that can help with that!
With the right tools, you can accomplish lots of stuff in no time: monitoring your niche, automating tweets, posting at best times of the day, authenticating via social networks, displaying selected tweets on your blog, etc. Read More
WordPress themes are easy to find, but to find the perfect one for what you have in mind for your blog or web site is sometimes like finding a needle in a haystack. We’d like to think that by working with 7Theme, a WordPress theme shop – a space where you can get stunning designs and professional support.
Founded in 2012 in Italy and Germany the site was formally launched in May 28th 2013. It is now a professional Premium Theme company, which has been designing more than 300 websites with WordPress. All of their themes are released under the GPL license giving you freedom to use them as you want, just like WordPress. Through their generosity, we are giving away THREE of their WordPress themes to lucky BloggingPro readers. Read More
Editor’s note: This post was written by Elizabeth Victor, Brand Advisor for iSentia Media Monitoring. She enjoys sharing tips on social media monitoring and analysis, especially in Asia Pacific. You can find her on G+ and Twitter.
Social media monitoring is important for every business in order to keep tabs on what people are saying about your company; however, it is especially important for Asia-Pacific companies who are very conscious about their brand image. Many Asia-Pacific countries are gun shy when it comes to launching social media campaigns for fear of negativity from customers in addition to abiding by strict guidelines and laws imposed by different countries.
Companies like this who are concerned about what people are saying about their brand online should absolutely be using the tools available to monitor online activity. This allows them to venture into social media marketing, where there might not be as much competition present and still keep close tabs on their brand reputation and image.
As experts in social media monitoring, reporting, and creating connections with key influencers, we understand how important company image is for companies in Asia-Pacific companies including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Vietnam, Philippines, Thailand, Indonesia, and China. For as important as social media monitoring can be to companies, it can be incredibly easy, automated, and even free. Read More
Is your Monday off to a good start? I certainly hope so!
And here are the job board highlights, which should help you have an even better start to the week. Good luck!
Job Board Highlights
Everyday on PSFK.com, the look for and share the most innovative, creative and remarkable trends, people, projects and ideas. They’re looking for people who want to help inspire others by assisting with writing articles that capture this tone and style of content. Professional writing experience is required.
We may be bloggers, content providers, writers, or whatever you want to call yourself, but at the end of the day, we are also consumers. If you think about it, when we’re not writing, we’re reading. Or playing games, in some cases.
Some that reading time may be because we want to be at the top of our game when it comes to the niche we write about. Some of the time may be reading for the simple pleasure of reading.
Whatever the reason, it cannot be denied that reading is an inherent part of the Internet experience. And that’s where the highlighting of content comes into the picture. Read More
Finding the perfect formula for driving sales, subscriptions and readers to your website who actually engage is a task that grows more difficult as the web continues to develop and grow. It’s quite easy to hit a plateau whether you’re trying to create fresh and appealing content for your personal or corporate blog; or creating a new angle that will attract buyers to your new product or startup. Successful online business is hard work and in reality it’s not for everyone. The defining quality that is proven to set winners apart from losers simply boils down to persistence.
The ability to launch winning traffic generation and business booming strategies does not necessarily require that you master every skill possible but more relies on you knowing your target audience’s needs and being honest with what you can and are willing to provide. A blog that covers social media marketing for instances, does not necessarily need to publish on every possible topic under it’s umbrella but should narrow the focus to where the impact is greatest based on the marketer’s skillset and targets for ROI. Especially in cases where a small business or blog is managed by one individual, the stakes are higher regarding using marketing time wisely for maximum effect. Read More
Editor’s note: This post was written by Tim Hinchliffe, an American journalist who has written for such publications as the Ghanaian Chronicle and Colombia Reports. His articles have been featured in FOX News, BBC, NBC, Al-Jazeera, and the Washington Post, among others. When he is not working on the next story, Tim enjoys fishing, cooking, strumming the guitar, and exploring his new-found love, Medellin, Colombia.
Every blogger faces the challenge of trying to make money out of their passion. At the same time, there are online retailers who just can’t quite seem to find the best distribution channels for their products.
Affiliate programs or referral links are some of the best ways of getting revenue to your blog, according to many of the most successful bloggers.
Referral links are sometimes controversial because visitors feel that they are tricked into using them or that bloggers tint their reviews differently based on whether or not they can earn money from referrals. Read More
I hope you’re all having a good Monday morning. Here are the job board highlights, which will hopefully make your start to the week even better.
Artsy is looking for freelance writers with existing art writing experience, and a background or passionate interest in the arts, to craft editorial pieces around gallery and museum exhibitions, artists’ practices, artist biographies, and art fair coverage.
Regardless of how you’ve started publishing online, whether it’s from a childhood passion, hobby or as a result of an experiment, the topic of monetization will always come up; and although it may not be your primary motivation, it’s still worth paying attention and trying something new.
There are many success stories from bloggers who have made hundreds of thousands of dollars almost by accident as they were blinded by their focused obsession with their topic and didn’t care about making money but ended up doing so anyway. Unfortunately, the majority of writers are not that lucky and need to employ a disciplined approach to delivering quality that their audiences will enjoy. Yet, quality on it’s own is no guarantee for monetary success. Read More