Performancing Metrics

Dashboard Tools Can Revolutionize the Way Marketers Consume & Use Data

We’ve all been hearing the “big data” buzzword thrown around lately and while some may view it as just another fad everybody’s going crazy about, the reality is that, as marketers, we all have our personal experiences with analyzing and making sense of all the information coming our way. Every data point has potential clues into how we can run our online businesses better or coin the perfect headline for our blog posts, for example. There’s some magic in the numbers and that may be a reason for our obsession with metrics such as page visits, bounce rates and even page likes. These data points say something about our work online and we have to get to the bottom of it.


The numbers relating to big data do speak for themselves though and by the end of 2016 we’ll enter what Cisco calls the Zettabyte Era, where annual global internet traffic will reach 1.6 zettabytes (1.6 billion terrabytes) by the end of 2018. There’s a lot we’ll have to digest and as more information becomes available through the continued advancement and availability of computing power, an understanding of it will be a crucial element for success in the business world. Read More

Categories: Marketing Tools

BloggingPro Job Board Highlights, October 13, 2014

Job board highlightsThey say that if you start your day/week on the right note, everything will fall into place. I hope that’s the case for you this week.

Here are the job board highlights to help you find new gigs.

Seeking freelance journalist for viral video blog

PopVideo is a blog that is concerned with the technical, creative and business aspects of online video. They require a writer who can conduct and publish Q&A interviews with relevant newsmakers. Usually, you’ll be interviewing the people behind the latest viral videos and film crowdsourcing campaigns.
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Categories: Jobs

WordPress Websites Targeted by Russian Cybercrime Network

WordPress websites are battling with a new threat involving a Russian cybercrime network, which is stealing login credentials for U.S. and European banks. Using a botnet, the cybercriminals have already obtained information from 800,000 online-banking transactions. More than 50 percent of these are reported to be from five of the largest banks in the U.S.

online banking



The illicit activities of the cybercrime network were discovered by Proofpoint, Inc., a Sunnyvale, California-based security company. It has released information on how cybercriminals get around security measures. Read More

Categories: WordPress News

Is Micro Blogging Better?

Editor’s note: This post was written by Larry Alton, an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

As a business owner, you know that blogging is arguably the best platform to actually engage with your audience. It’s how they put a face to a business, how you can foster relationships, and a great source for dishing up quality content that can help bolster your search engine optimization (SEO) rankings. You have blogging down, or at least you know how important it is, but suddenly the world is buzzing with “micro blogging” and you might feel like everything you knew about blogs has gone down the tubes.

 Micro blogging


Micro blogging refers to the fast, frequent sharing of bite sized information via a certain platform. Most often, it’s used to send or receive updates from posts that are based in text (in other words, memes and short Vine-esque videos don’t qualify as micro blogging quite yet as they’re image-based and not text-based). However, that’s changed in recent months and now some experts consider just about anything fodder for micro blogs whether it’s audio, text, video or images. Once the content is uploaded to a site like Twitter, it’s sent to members so the “group” is automatically notified of the microblog. Read More

Categories: General

BloggingPro Job Board Highlights, October 6, 2014

Job board highlightsIt’s the start of the week once again, and as usual, we’re bringing you the job board highlights.

We hope you find some good gigs today.

Social Media/Online Publishing/WordPress Blogger

A blog network is looking for a blogger:
-with experience writing about the web, WordPress, social media, and blogging/writing
-who keeps tabs on the latest Internet/social media/blogging/WordPress trends and news
-who is committed and reliable.
Read More

Categories: Jobs

Take Advantage of the Cloud to Optimize Online Publishing

Cloud computing is all the rave today, with sitcoms even referring to it (see Big Bang Theory Cloud back up). While it is a buzzword, sometimes, you hear things from some people that makes you convinced that not everyone understands what the Cloud really is.

take advantage cloud

Here’s a quick explanation from PCMag:

“…to be considered “cloud computing,” you need to access your data or your programs over the Internet, or at the very least, have that data synchronized with other information over the Net.”

That’s clear as day, isn’t it? Read More

Categories: General

6 Must Have Mobile Tools for Bloggers

mobile tools for bloggers

In August 2011, 72.2 million Americans connected to social networking sites or blogs on their mobile device, which is 37 percent higher than in the past year, states a study by comScore. For bloggers, a smartphone is not just a way to update on-the-go. It’s also a great way to connect with readers. If most of your audience is using a mobile phone to read your blog, then it’s a good idea for you to use the same device to upload content.

Although this might seem more difficult, mobile blogging tools are helping make this easier every day. Here are some of those tools so you don’t have to go at it alone. Read More

Categories: Blogging Tools

Why Personal Blogging Is Still an Option Today

In this digital age, it has never been easier to share one’s favorite entertainment with the rest of the world. Personal blogs can be used to discuss a blogger’s favorite music, movies, books, and performing arts. Posts can be archived according to specific topics such as the date of release of specific films or songs. Similarly, such blog posts can be classified by actor, singer or performer. Bloggers can have plenty of fun in creating their own personal archives featuring short statements or entire articles about anything related to entertainment. This could very well be one of the reasons why personal blogs rock.

personal entertainment blog

When blogging about personal interests such as entertainment, it is important to keep in mind the type of readers that will be exposed to the posts. Often, friends and relatives will be the most loyal followers of such personal blogs. However, it is also a good idea to share some personal interests with fellow workers and other individuals from the workplace. Read More

Categories: General

BloggingPro Job Board Highlights, September 29, 2014

Job board highlightsHow’s your Monday morning starting off? Wishing you all a good day ahead, and an even better week.

Here are the job board highlights from last week. Good luck!

Apple Blogger

We’re looking for a blogger who is an Apple fanboy — or girl — but can still appreciate the merits of Android (or other brands). If you don’t know who Jony Ive is, or you think Infinite Loop stands for an obscure mathematical sign, you can close this window. However, if you can hold discuss the merits and the downsides of every Apple product released in the past year, then we might have something to talk about.
Read More

Categories: Jobs

3 Simple Habits to Nurture Your Guest Writing Network

Guest blogging, guest posting, or guest writing – whatever you want to call it – is still very much alive, in spite of Matt Cutts saying “stop guest blogging for SEO“.

guest writing network

We definitely agree that guest blogging has its pitfalls, but as Matt Cutts also said, guest blogging per se is not “bad”. It gets all sleazy when it’s done simply for SEO, and when the content and link quality is low.

That being said, we’re all for guest blogging. We accept guest posts, and we also guest post on other blogs. But we totally agree with the concept of NOT doing guest blogging purely for SEO, and we want to ensure that the guest posts we accept are high quality and not (link) spammy. Read More

Categories: Blogging Sense, Guest Blogging