by BP Guest Blogger on March 21st, 2013
What is the point of writing so well if there is no one to read it? You can make your site look really attractive and give highly valuable content, but if you are not getting enough viewership, then you are merely watering the soil without sowing any seeds.
Some people would have stumbled upon a brilliant post of yours somewhere on the web and would want to read more of it as and when you post them. But, they can’t keep checking your site every day to keep track of your updates. So, to help them and yourself, there are plugins that help you send out an e-mail to people who opt for the service, everytime you update your site with a new post. That way you don’t need to reach out to them personally everytime, but the reader will still learn of the new post through the automatically generated e-mail and even a link to the new post. Read More
Categories: Blog Software
by David Jones on March 18th, 2013
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/'Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
The Doodles
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
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Categories: Marketing
by Noemi Tasarra-Twigg on March 15th, 2013
Good morning, everyone! Here are the highlights from this week’s Job Board. Good luck!
Freelance journalists who have extensive experience, you might want to take a look at this high-paying opportunity from USA TODAY. They need people who can find the most interesting angles in complicated stories. And if you’re a photographer, too, there’s even more work for you.
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Categories: Jobs
by BP Guest Blogger on March 13th, 2013
We understand it’s a little too early in the year to be coming out with a “best of” article, but there have just been so many awesome fonts released since 2013 started rolling in to pass on the chance to showcase a bunch of fonts you should be using for both web and print needs. And so without further ado, some of the best fonts released for the year (which is really just the past few months).
Baufra
A crisp, clean, humanist sans-serif typeface by Mariya V. Pigoulevskaya of The Northern Block based on early 20th century sans-serifs, Baufra features a coming together of geometric design and a natural flow of lines. Perfect for titling and text use, it comes in 6 weights and 435 characters, as well as manual kerning and Opentype settings.
RBNo2.1
From Rene Bieder comes this solid sans serif typeface. Relatively condensed with a calculated and geometric appearance, RBNo2.1 is great for typography purposes with a technical aspect. The family includes 2 versions as well as 7 weights with matching italics.
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Categories: General
by Jonathan Bailey on March 13th, 2013
With the 10-year anniversary of the first release of WordPress coming up on May 25 of this year, a lot of attention is already being paid to the reigning champion of the blogging platforms and both how it changed the Internet and how the Internet changed around it.
On one hand, it’s amazing to look at how an upstart fork of b2/cafelog, one that was created simply because Textpattern wasn’t being updated, came to be such a dominant force on the Web and launch a company, Automattic, that now employs some 150 people worldwide.
On the other hand, it’s easy to look at WordPress as a besieged king. An application and a service created in a world of desktops and blogs now living in a world of mobile devices and social media.
It’s obvious that WordPress has helped to shape the Web we’re in today. It’s used by millions of blogs large and small, including many of the most popular sites on the Web. However, the question remains, will WordPress and the WordPress platform be as important in the next ten years as it has been the previous?
It’s tough to say, but I agree with Matt Mullenweg that there are a lot of reasons to be optimistic.
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Categories: WordPress News
by Noemi Tasarra-Twigg on March 8th, 2013
Good morning, everyone! How much were you looking forward to Friday this week? Well, it’s here now, so you can rejoice all you want! Here are the highlights from this week’s Job Board, which I hope will give you even more reason to enjoy your day.
Have a good weekend!
Can you speak and write in English and Spanish? Put those skills to good use, and apply for this freelance position. You’ll be writing content for B2B trade magazines.
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Categories: Jobs
by BP Guest Blogger on March 5th, 2013
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More
Categories: Marketing
by James Dunaway on March 1st, 2013
At first glance, it may seem that the boom of image-based sites like Instagram and Pinterest doesn’t have that big of an impact on writers. After all, you’re a wordsmith, not a graphic designer, so the above-mentioned apps and websites don’t really belong in your department, right? Wrong.
Just because you communicate more with words rather than pictures, doesn’t mean you can’t leverage the power of images to market your content, gain exposure, and reel in more clients. As you’ll find out in this article, there are a number of online tools out there that will enable you to join in on all the Pinterest, Instagram, and Timeline fun—even if you’re not a skilled designer or artist. Read More
Categories: General
by Noemi Tasarra-Twigg on March 1st, 2013
Good morning, everyone! How did February go for you? I don’t know if it’s just me, but there seemed to have been a lack of jobs in the past month. Let’s hope March brings us more.
Here are the highlights from this week’s Job Board.
Got 20 hours a week to write articles based on current trends and breaking news? You don’t even have to get out of bed to do this. Just make sure you are able to follow company writing guidelines.
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Categories: Jobs
by BP Guest Blogger on February 25th, 2013
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
Categories: General
An Introduction to mail subscription plugins
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