A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More
WordPress fans, this one is for you. You can win a premium WordPress theme from TemplateMonster, who is being very generous to give away FIVE!
To enter, please do the following: Read More
Image Credit: Chennai Social Media
A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.
But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More
If you’ve been in the SEO game for a while you’ve probably heard of (and maybe even tried) “the usual suspects” of link building strategies, like guest blogging, press releases, web directory submissions and infographics.
While there’s nothing wrong with these bread-and-butter techniques (after all, they’re popular for a reason!), it definitely pays to mix things up. With Google releasing major updates on a regular basis, you don’t want to be left in the cold if your favorite link building strategy becomes ineffective overnight.
Here are 12 link building strategies that you can use to add some diversity to your SEO campaign. Read More
Twitter Looks to Kill Its #Music Application
After releasing some pretty decent updates to its iOS application adding much needed social sharing functionality and releasing an all new version of the application for Spotify’s growing app ecosystem, AllThingsD has now learned that Twitter will…
Blogging provides a soapbox for anyone to get their message out. Whether it’s for business purposes or for airing your personal views, blogs are an effective way to share your opinions, tips and techniques with the world. For those who take their blogging seriously, starting a newsletter can be a good way of reaching out more directly to those who are interested in your words. With automated email management platforms, this is practically straightforward to achieve. But actually managing and engaging an email list through your newsletter requires a more tactical approach for best results.
Catching a casual browser with your newsletter can be an excellent way of making the most of your traffic. For most bloggers, finding different and consistent sources of traffic is perhaps the most significant struggle, and the focus of much of the effort of blogging. But, as is true across the Internet, holding onto traffic is never easy. Read More
Good morning, everyone! Here are the job board highlights this week.
Have a good weekend!
Established tech blog now looking for long term blogger to produce short (150 words + image) posts on interesting, funny, unique or innovative gadgets and/or tech. Pay is $4 per post. If you’re up to posting up to 2 entries a day, go for!
Content has always been king in the print world, where discerning readers pick and choose publications based on the quality of writing. Over the last decade, quality content has also become one of the fundamental pillars of online marketing campaigns, as business owners aim to please customers and search engine algorithms all at the same time.
A Shifting Landscape
Years ago, websites targeted higher rankings by optimizing the static content on their homepages. Thanks to Google’s ever-changing search algorithms, modern SEO strategies demand more. These days, the search giant favors fresh, well-written content. So much so, in fact, in August it added an extra level to its search results which focus on so-called “in-depth” articles. Now, when you search for terms such as “stem cell research,” you’ll find an extra block of results offering links to longer, more informative article features.
Do you bank online? Store personal photos behind secure programs such as Dropbox and Mega.co.nz? Do you keep tax documents on your computer? If you answered yes to any of those questions you really need to install an antivirus program.
For years I have heard people talk about how they don’t need that software because they only visit “trusted websites” that they have visited “for years without any problems.”
The truth is, there is no such thing as an 100% safe website or application these days. Ad networks can accidentally transmit viruses and malware through their platforms and opening the wrong email can throw your world into a whirlwind.
Rather than showcasing the protections offered by antivirus software, we will focus on the types of information hackers can steal when you leave yourself unprotected. Read More