Less than a decade ago the cost of a new website was several thousands of dollars and the process would easily take a couple of months. Today, however, the least experienced user can be up and running with a functional website in a couple of hours and an investment of less than $50. This dramatic transformation of the market is largely the result of a new approach to website building and the availability of such things as CMS website building tools.
At the forefront of this revolution in website creation is the WordPress community. An entire mini-industry exists because of this powerful and popular method of constructing and maintaining websites of all types and configurations. The basic WordPress framework is at the heart of millions of existing sites and thousands are added daily. Read More
“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.” – Viktor E. Frankl
Many people today are constantly searching for purpose in life. Discontentment transcends age, gender, economic status and race. Fortunately, we are interdependent as a species. We thrive on affirmation and never hesitate to give advice. Such interactions don’t always lead to knowledge of the “ultimate goal”; but they do yield meaningful, shared experiences.
Answering a friend’s question.
Making a suggestion to a colleague.
Following the advice of a family member.
These are all great examples of shared experiences. Since technology has made communication much more convenient, idea and opinion sharing effectively found its way online. Capitalising on the human tendency for semantics, search engines are rapidly moving away from keyword-prompted results towards meaning-based answers to user queries. Read More
Putting your business on auto pilot doesn’t have to be scary. You already automate all time– like flying in a 747. You have paid your ticket. You are boarding the plane. You have found your seat. The plan takes off. It handles fine. You trust in the pilots to get you there safely. Then about an hour later, you see both the captain and the co-pilot taking a coffee break at the same time. Do you panic? No! Why not? You have come to the realization that the plane is now on “auto pilot.” But here’s the thing: You trust the airline, the pilot, the co-pilot, and the equipment to handle the plane fine on “auto pilot.” If you didn’t, you wouldn’t have flown with that airline. The same is true with automation with your business. Read More
It is almost impossible to talk about marketing online today without mentioning guest blogging. Whether your aim is to improve brand exposure, get quality backlinks or attract traffic to your website, it is worth it to consider guest blogging. In this post, a Brand.com review of guest blogging reveals the best practices you should familiarize yourself with.
Rich Gorman is a sales expert, direct response marketer, and blogger. In today’s age, when there countless “experts” offering advice on what to do to get results, it can be difficult deciding on what advice to follow.
Rich has a proven track record and years of experience, and his advice has been featured on reputable sites like Search Engine Journal and MediaBistro; I have been studying him for awhile now and I would like to share some of his tips for increasing online sales. Read More
Happy Friday, folks! What are you going to do tonight?
Before you kick off your shoes, here are the job board highlights this week.
Successful joke and comedy site with booming traffic and high social media engagement is looking for 3 individuals for full time monthly contract. Successful applicants must have excellent English language skills and familiarity with American culture.
There is a great deal of confusion surrounding the issue of whether or not having a dedicated IP offers a significant boost in terms of SEO. For a long time many webmasters believed that having a dedicated IP address would improve the website’s page ranking and even although Google have dispelled this myth there are still many people who believe this to be true.
Getting To The Root of The Myth
The myth that a dedicated IP can improve SEO rankings has been around for a long time and it is difficult to trace where it actually came from. However, in 2006 Matt Cutts, head of Google’s webspam team stated once and for all that there was no connection between the two. “There is no PageRank difference whatsoever between these two cases (virtual hosting vs. dedicated IP)”, said Matt Cutts.
Is There Any Value In A Dedicated IP?
So is a dedicated IP address a complete waste of money? In short, no it is not – there are still reasons to choose one. One particular situation in which a dedicated IP is not only a good idea, but something of a necessity is if your website is dealing in e-commerce. When you are operating a shopping cart on your website it is very likely that you require an SSL certificate in which case you will need to ask your hosting provider to allocate you a dedicated IP address for your website. This will make sure that all of your customers’ data is secure during transactions. Read More
It’s no secret that link building is one of the most popular methods for small businesses looking to improve their online rankings. For this reason, there have been tons of companies, experts, and new tools surfacing to try and help companies build a link portfolio and earn quality backlinks. Unfortunately, this also means that there are many SEO agencies and articles out there trying to cut corners and offer poor link building advice (which is easy to do when working in such a changing industry like SEO). The moral of the story: It’s important that small businesses understand what makes a great link portfolio in the eyes of Google.
Characteristics of a Great Link Building Campaign
What many are beginning to realize is that earning a backlink from a great website isn’t always going to be enough. This backlink has to be something readers can trust, it has to be relevant, and you have to have a variety of links. These are essentially the three things needed to move from a good link profile to a great link profile. Read More