Performancing Metrics

Captivate Your Readers with These 11 Spell-Binding Headline Tactics

Editor’s Note: This post was written by Alicia Rades, a freelance writer and blogger with a passion for giving useful writing tips. When she’s not working for clients, you can find her updating her blog at TheWritingRealm.com or working on other fun writing projects. Connect with Alicia on Google+.

Captivate with Magic

You spent hours slaving over that single blog post.

You back hurts, your head aches, and your fingers need a rest.

Despite that, you’re darn proud of the post, so you schedule it, share it on social media, and sit back to watch the traffic come in.

Chirp, chirp

Seriously? Where are you going wrong? Do all pro bloggers have magic wands to help drive traffic?

Sorry to disappoint, but they don’t have magical powers (that I know of). However, they are masters of spell-binding headlines.

(Photo Credit: wetribe via Compfight cc)

Your headline is vital. With hundreds of bloggers throwing thousands of headlines at the same readers each day, you need yours to stand out. If your headlines don’t capture readers’ attention and pull them in, people aren’t going to bother reading the awesome things you have to say. Read More

Categories: Blogging Tips

4 Terrible Mistakes Your Company Blog is Making – Get off the Bandwagon

We now know certainly the importance of having a blog for your business or simply any online venture. As readers become more social and collectively garner a more powerful voice demanding communication and quality content and services from businesses, its now ever more important to have an effective method for delivering on that. Many companies have jumped on the blogging bandwagon but solely jumping on won’t cut it anymore. Companies launch their blog expecting readers and customers to come flooding in but I’m sure for most that hasn’t happened.

I’m going to be honest with you and tell you why. Here’s for some tough love.

corporate-building Read More

Categories: Blogging Tips, Corporate Blogger

BloggingPro Job Board Highlights (February 10-14)

Job board highlightsGood morning. Here are the job board highlights from this week’s listings.

Have a good weekend!

Copywriter / Blogger – Part-time Off-site

Sauvage Studio is looking for a freelance copywriter to help with marketing and fashion blog topics.
The candidate must be passionate about fashion, e-commerce and marketing. You will be responsible for writing 1 blog post per week.
Read More

Categories: Jobs

Four Simple Tips For Improving Conversion Rates On Business Websites

Every business with a website knows that they need to focus on search engine optimization. Without good SEO, sites suffer in the SERPs, have high bounce rates, and fail to generate a quantity of search referrals in line with the size of the market. SEO is all about getting people to a site, but that’s only half the battle.

Conversion Rates

Source

Once visitors arrive, businesses need them to carry out a specific set of actions, whether that’s making a purchase, clicking on an ad, or leaving their contact details for later follow up. We’re now in the domain of conversion rate optimization. Unfortunately, many businesses don’t put as much focus on CRO as they should. There’s very little point in investing heavily in SEO when, once visitors arrive on a site, they are confused, frustrated, or otherwise discouraged from converting. Read More

Categories: Blogging Tips

Google’s Roadmap to World Domination


What do you do for a living?
Google world domination

Source

I’ve known some writers and bloggers who struggle when asked this question. Terms like “freelance writer”, “online copywriter”, “content writer”, “pro blogger”, and “content creator” have been thrown around, but whichever term you prefer to use to describe your online job, you can’t get away from one thing: the influence of Google on what you do.

Of course, we all know – and accept to a certain degree – that Google is not everything. It is not the end all, be all of the online world; still, we scramble around like headless chickens when Google (or Matt Cutts) makes an announcement related to algorithm changes, penalties, and so on. Read More

Categories: Infographic

How To Use “Growth Hacking” to Propel your Blog & Business to Millions

The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.

One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)

Growth-Hacker Read More

Categories: Blogging Tips, Marketing

7 Considerations for Designing a Blog in 2014

It’s the beginning of a new year and the time when we begin to wonder how we can make our blog presence even more profitable, this year. What are the changes we can adopt and considerations to keep in mind to craft a powerful web presence? The truth is, if you’ve a successful blog on your hands, why change a good thing. If it delivers returns, don’t do anything different.

However, if you think your blog isn’t delivering value, in spite of consistently creating useful, actionable and engaging content; it’s time to take a close hard look at the design of your blog. It might be playing spoilsport by interfering with the UX and bringing down the quality of your blog. In such cases, it needs a facelift and a rethink that will help it compete to its optimum potential in 2014.

Whether you’re starting a brand new blog or giving the design of your existing blog a facelift, keeping these 7 considerations in mind will ensure your blog delivers the value you’ve come to expect from it:

1. Design Shouldn’t Supersede Content

designing a blogSource

Read More

Categories: Blog Design

BloggingPro Job Board Highlights (February 3-7)

Job board highlightsHappy Friday, everyone! Here are the job board highlights from this week. Here’s to getting more jobs!

Content Writers/Journalists/Bloggers

A global employment company seeks talented writers to join their writing team on a freelance basis.
Working as part of a large network of highly skilled and passionate bloggers, you will be expected to write informative, newsworthy and interesting articles for CareerAddict (www.careeraddict.com).
Read More

Categories: Jobs

How to Be an Organized Blogger

An organized blogger is a successful one.

Okay, I just made that up, but there is some truth in that, don’t you think? One of the issues bloggers face is that there are times when the temptation to be laidback and go with the flow is too strong to resist.

laidback bloggerSource

If you’re serious about achieving success with your blog – although success can be relative – there is something to be said about being an organized blogger.

How exactly can you be an organized blogger? Read More

Categories: Blogging Sense

Refining Your PPC Strategy for 2014: 5 Ways to Make the Most of Your Online Marketing Budget

PPC strategySource

Paid advertisements and PPC marketing have become a reliable source of traffic and income for big and small businesses alike. However, the general rule for most marketing efforts is the more money you pour into, the more money you get out. Though that is generally the case, there are some simple ways you can make the most out of a relatively small PPC marketing budget. Read More

Categories: Marketing

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