Performancing Metrics

An Idiot’s Guide to Building Relationships with Customers Using Social Media

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The success of an ecommerce site does not end with converting visitors into customers. In fact, making a sale is just the beginning.

You want to keep first-time customers in the buying cycle so they will keep purchasing from your website. Doing this will not only make them long-term clients, but also brand advocates. Their unwavering belief in your products and services can influence others into becoming your customers, thus helping you make more money in the long run.

These can be achieved by running a relationship-building campaign on social media.

This online channel has become a source of revenue. A study by J.D. Power & Associates reveals that 87 percent of customers were “positively impacted” by their online interaction with the brand. This goes to show how your social media activity can dictate the chances of leads and potential customers to purchase from your site.

If you have yet to tap the power of social media to leverage relationships with your target market into more sales, here are a few things to get you started.

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Categories: Social Media

Forget What Google Thinks and Write for Actual Humans

Editor’s note: This post was written by Mickie E. Kennedy, founder of eReleases Press Releases Distribution based in Baltimore, MD.

write for humans

  • Keyword tool? Check.
  • Long tail keyword? Check.
  • Keywords at no more than 2.5% of total content? Check.

Congratulations. You’ve officially just set yourself up to write for a search engine. Read More

Categories: Blogging Tips

30-Point Checklist to Optimize Your Blog Content Creation

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As a blogger, creating content is a priority.

Blog content creation involves a sophisticated process that lets you:

  • Produce high-quality content that will engage your target audience
  • Increase your reach by sharing content to the right online channels
  • Plan your future content based on how your current content has performed

By following the process above, you will be able to develop a reader base that you can monetize and convert into your customers later on!

In order to successfully execute the process above, below is a checklist of things that you ought to do.

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Categories: Content Marketing

Tips to Increasing Security of Your Personal Info in Social Media

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Internet security is a funny thing. But not too funny for these industries that were hit by data breaches this past year.

Despite the extra precautions taken by these companies, their security were no match against the cyber criminals who passed through the cracks to steal personal information.

Big or small, your online business is a target to such threats.

According to IBM, there were 1.5 million monitored cyber attacks in the U.S. in 2013. From a business standpoint, security breaches cause 29% reputation and brand damage, 21% lost productivity, and 19% lost revenue.

Part of the lost revenue may come from your social media activity. Considering that social media is bound to unlock $1.3 trillion in value over the coming years, this channel must be included in your marketing plan.

But just like any online account, there’s a risk in getting hacked on social media. Just ask Burger King. Or Donald Trump.

As an online user, you need to keep your social media security tight to prevent data breaches from occurring. Here are some tips to keep your accounts safe.

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Categories: Social Media

BloggingPro Job Board Highlights, January 26, 2015

Job board highlightsGood morning, job seekers.

Here are the BloggingPro job board highlights to start the week. Wishing you the best of luck!

BloggingPro job board highlights

Freelance Reporters

The Real Deal is looking for freelance reporters to help us expand our award-winning coverage of the New York City real estate industry. Experience in business journalism is a must, as is the ability to write clean copy with flair and on deadline.
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Categories: Jobs

Now’s the Time to Move Away from Facebook and Use Google+ for Your Business

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Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).

Others have cost the livelihood of some businesses.

The social networking site slashed organic reach of Pages to 1-2%.

If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.

This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.

Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)

Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.

But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?

Why not Google+?

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Categories: Marketing

5 WordPress Plugins for a Mobile-Friendlier Blog

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Google is cracking down on mobile-unfriendly sites.

The search engine sent a warning on Google Webmasters Tools to site owners who have mobile ranking issues. This new algorithm has hit the news as early as November but will take shape in the coming weeks and months.

The age of mobile has arrived and it’s only growing stronger. According to this free guide from Smart Insights, mobile devices have outgrown desktop computers in Internet usage in 2014.

These reasons should empower you to set up a mobile-friendly version of your blog.

If you have a WordPress blog that still needs to be optimized for mobile viewing, use the plugins listed below.

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Categories: WordPress Plugins

5 Reasons Your Company Blogger Needs IT Training

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Everyone thinks blogging is easy, until they try to do it and the results are dismal. That’s hopefully why you’ve hired a permanent blogger, whether as a freelancer or a permanent employee, but are they getting the support they need? They might not be used to your platform, the analytics you prefer, or the technology surrounding them in general. Bloggers, just like everyone else on your IT team, need both initial training and ongoing training in order to perform their best.

However, it’s easy to leave this on the back burner until it dries out and goes stale. Is your company blog really so important that the person in charge of it needs special training? Of course, especially considering the shocking business blog statistics Yahoo! recently released. Since companies with blogs have 97 percent more links and studies show users are 81 percent more likely to trust a business with a (good) blog, you can’t consider this a fun side project. Read More

Categories: Opinion

5 Instant Blog Killers

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When most blogs get abandoned and fail, you clearly need to stack the odds in your favor as a blogger. There are a lot of things you should be doing when creating a blog, but don’t forget about the things you shouldn’t be doing, too. Some seemingly innocent things can kill a blog faster that Kim Kardashian can break the internet. Speaking of the internet, that’s killer number one: If you don’t have reliable, fast internet, you’re probably not going to blog as much as you should. Read More

Categories: Blogging Sense

BloggingPro Job Board Highlights, January 19, 2015

BloggingPro Job board highlightsGood morning, BloggingPro readers!

I hope you all had a great weekend and that you’re ready to send in applications for new jobs. Here are the BloggingPro job board highlights. Good luck!

Celeb/Pop Culture Writer

Starcasm is a rapidly growing pop culture blog currently averaging over six million page views per month. They are looking to expand our staff with additional full-time freelance writers to cover celebrity and pop culture news stories and non-time-sensitive informational posts of interest.

Applicant should be able to come up with story ideas and write about them succinctly and with a positive vibe. A degree in Journalism, English, or another field with a writing emphasis is preferred, but not required. Possessing some photo editing skills is a plus, as is a joyful appreciation of reality television programming and celebrity foibles.
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Categories: Jobs