Performancing Metrics

Website Tips – Part 1

Since I’ve been creating sites for a good portion of my life, I just thought I’d go over a few of the most important aspects of building a successful website. Note that these are in no particular order of importance, just what came to mind first. This will be a 2 part series. Hope you find it useful. All of the information I am writing is from personal experience.

1. Domain name – A domain name is important for several reasons. For my example……. we’ll say I want to start a website on the topic CSS. is the domain name chosen for this example. This was, in my humble opinion, a very nice choice. First, the domain begins with the acronym CSS, which is exactly what this website happens to be about. Not only do visitors find this easy to remember, but many search engines love it when the phrase you are trying to target for is part of your domain name. It helps your ranking and is easy to remember.

Bottom Line – Keep it short and informative

2. CSS/XHTML – I feel this is becoming more and more of an important factor for search engines. I believe that the search engines recognize, and appreciate that your website is complying with the latest in webpage standards(unlike Microsoft’s current browser). There is far less data for them to crawl when the CSS information is in a separate file. They don’t have to look at the same styling information over and over again throughout your site. Then there’s the matter of the HTML being coded tableless which also saves greatly on the bandwidth of both the search engine crawler, and your own web hosting plan. There are advantages on both your side and the side of the search engine. It never hurts to keep the search engines happy.

Bottom Line – Tableless is better

3. Design – Design really has little effect on your search engine rankings, but it is key in gaining repeat visitors and building a sense of community within the website itself. I myself prefer nice simple designs that let the content dictate the website. While I appreciate nice snazzy flashy graphically huge designs sometimes, if the focus is meant to be on the content, then that’s exactly what the visitors should be looking at most of the time. This of course varies from person to person. Anyway, keep your readers happy with something pleasant.

Bottom Line – Keep it simple and to the point

4. SE Friendly URLs – By search engine friendly URLs, I mean avoid urls that look like:

Instead, your URLs should look something like:

You’ll notice that the directory was completely removed and the file was put in the main directory. This helps because the SE’s then view the file as more important because it is not in some obsolete directory. The next thing to notice is that a dash is used…..not an underline. This is because SE’s interpret the dash as a space. This is helpful when you are including multiple words in your file name. The SE’s can add extra weight to the correct words when they can pick apart the right words from your URL.

How can this all of this be achieved you ask? This can be done by using mod_rewrite. Here is a good simple article explaining how to get everything working. This is pretty much a widely used technique now. It used to give quite a big advantage in the search engine rankings, but now it has become pretty much standard practice for webmasters. It has almost become a necessary technique to stay competitive in the rankings now. It’s important to at least keep up with the standards, if not staying ahead of the curve.

Bottom Line – Remove query strings and sometimes directories

5. Title – Your webpage title is more important than you know. I have often found that people will find the page a lot easier with the right title. If you use a nice keyword targeted title along with SE friendly URLs, you’ll be surprised how much this helps in the long run. Keep in mind that while you want keywords in your title, you do not want to overload your title with keywords. I myself usually try to focus on a few main keywords relating to the main subject of the site. To find good keywords, I highly recommend the Overture keyword suggestion tool. This tool has been invaluable to me in finding the right keywords to target.

I usually try to focus on 3 or 4 main keywords that people would type into the search engines. Do not overload your title with too many keywords, it only dilutes the value of the other keywords in the title tag. I usually try to keep a page’s title less than 10 words. A technique I like to employ on sites I create is having the main page’s title target the most important keywords. The home page is going to be the main entry point for most people, so it needs to be targeted the best. Example:

Site Title – Keyword 1, Keyword 2, Keyword 3

On the subpages, I like to basically use the format:

Site Title – Page Subject

Bottom Line – Informative titles are key

Categories: General

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comments Closed


  1. Sebbi says: 7/11/2005

    Are you sure that you are aiming for the right audience? The title “Blogging Pro” suggests that this website is for bloggers and not bad bad bad SEOs, right?

  2. Jacob says: 7/11/2005

    These tips are for bloggers. Bloggers need SEO too. Anyway, that’s just the kind of feedback I like to see. I like to know whether I’m writing on things people would like to know more about.

  3. actionBERG says: 7/11/2005

    To me, “Blogging Pro” would suggest that this is a website for bloggers out there who would like to know more about how to improve/monetize their blogs. I think this topic fits right in.

    Jacob seems to know what he is doing and it is always nice to learn from someone who is successful.

  4. Jon says: 7/11/2005

    Just enough SEO for a blogger, in my opinion. You may want to go a level deeper into keyword density and off page factors for a followup. is also excellent for finding keywords to target.
    My tip: move the site title on the home page to the right and lead off with the keywords. The farther left the more important it is and presumabley your page has the title on it anyways so people don’t need to see it in the title tag.
    Keyword 1, Keyword 2, Keyword 3 – Site Title

  5. nickel says: 7/11/2005

    I quite like posts like this, and hope that you continue providing this sort of information. Thanks!

  6. Teli says: 7/11/2005

    I think Jacob is spot on – bloggers do need SEO. Yes a lot of the blogging packages available come with some level of optimization, but they are not perfect.

    Very informative and I would also add that it doesn’t hurt to have your keywords in the URL as well. While Google may not give a lot of weight to them, Yahoo! and MSN seem to perk up and pay attention.

    So, will your next installment (Part II) be focusing on ‘off page’ optimization techniques?

  7. Andy Merrett says: 7/12/2005

    Good post – just a couple of things I do differently (not saying you are wrong):

    1. A lot of my visitors come in through sub-pages, not the front page, because of the way search engines have indexed my site. In fact, it’s better for me and them if they do, since the front page in a blog enviroment at least is usually fairly fast-changing.

    2. Titles: You mentioned on sub-pages to use ‘Site Title – Page Subject’. I would suggest it works better the other way around. Put the subject first – this also helps visitors if they bookmark or view history on your site (also some SEs cut Titles short in their results) – as the most important info for that page is displayed first.

    Just a couple of ideas. :)

  8. Nick says: 7/13/2005

    I’d have to agree with Andy on his point #2. Every since I changed my titles around to Post Title >> Site Title I’ve had some great success with a few posts getting to the top of search results.

  9. Douglas Clifton says: 7/15/2005

    Some good advice here. Though I’m not sure where you get the idea that using an extended path in your URLs is a bad thing. I find just the opposite is true. For instance, instead of something like:


    Now the URL not only has keywords in it, but it also gives your visitors additional feedback in the form of a hierarchy that translates into a sentence and also a thought:

    “This is a resource about programming in PHP using files.”

    Also, your statement about hyphens in filenames no longer has that much merit. Or perhaps I’m thinking of the hyphenated domain name craze. At any rate, most SEs treat hyphens and underscores about the same, as white space. ~d

  10. Ian Scofield says: 9/10/2011

    Thank you for your information!  I love the idea of simple themes, I found a great one for my blog at .  Do you think though that a subdomain would hurt a blog’s standing?  Mine is currently operating out of a subdomain but its pretty simple.

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