Performancing Metrics

2 Reasons Why PuSH (or PubSubHubbub) Could Threaten Twitter

Ever since Google introduced PubSubHubbub (aka PuSH) to the world, blog platforms (both large and small) could finally provide “real time RSS” to feed services like Google Reader, Bloglines and of course the ghost town known as Friendfeed.

Blogger was (not surprisingly) one of the first to adopt this technology, followed quickly by Typepad, Tumblr, MovableType, Posterous and last but not least (who finally joined the PuSH club a few days ago and was kind enough to create an official plugin for fans too).

With PuSH quickly becoming a standard feature for blog platforms and services, one has to wonder whether or not Twitter’s days of fame are numbered.

All Things (Now) Equal

One of the main reasons Twitter enjoyed early fame was it’s “real time” status updates that usually put the services tens of minuets (if not hours) ahead of the blogosphere (at least as far as breaking news went).

This led some bloggers to declare that RSS is dead, despite the fact that Twitter itself supports RSS feeds.

PuSH now removes this excuse, which means bloggers can now receive their instantaneous updates from their favorite blogs without having to deal with the 140 character limit.

Real Time Search Engines?

In the quest to index the “live web” first, all 3 major search engines (that would be Google, Bing and Yahoo) have licensed Twitter’s “fire hose” of tweets in order to display live conversations as they happen.

With PuSh finally gaining mainstream adoption across the blogosphere, search engines can simply index the tens of millions of blogs in order to present “the pulse of the web” at that exact moment.

This may lead to “the big 3″ as well as blog search engines like Technorati to display less interest in paying to access Twitter’s fire hose in the future (making it harder for them to raise revenue  outside of internal search ads).

Are Twitter’s day’s numbered?

Although Twitter recently celebrated its 10 billionth tweet, its user growth has been slowing down since January. While tweetaholics are more engaged with Twitter overall, there seem to be less and less people signing up for the service, unlike blogging which has continued to grow since last year.

While Twitter will probably still enjoy the spot light amongst the media, marketing firms and politicians, we may see micro blogging as a whole decline as users once again full featured blogs to deliver them the news as it happens.

Categories: Opinion
Tags: ,

This post was written by . You can visit the for a short bio, more posts, and other information about the author.

Comment with Your Facebook Account


  1. tim ) says: 3/8/2010

    Isn’t PuSH for server to server ? Have they got around around the client side NAT issue somehow that I am not aware of?


  2. paramedic says: 5/15/2011

    […] 2 Reasons Why PuSH (or PubSubHubbub) Could Threaten Twitter | BloggingPro […]