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The Complete Guide to Search Engine Optimization and Social Media Marketing

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Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic.

The graphic covers all basics of SEO and explains the different components of search engine optimisation: link infrastructure, keywords, social media campaigns, PPC and linkbait.


With thanks to Datadial for inspiration. And to SEOMoz, Pharmas and Social Refection for their information on the SEO tactics and social media sections.
Infographic by Infographiclabs.

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This post was written by . You can visit the for a short bio, more posts, and other information about the author.


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Comments

  1. Susan P Joyce ) says: 7/26/2010

    Very good diagrams here, but page title arrow on the Page Optimization definitely goes to the wrong place. The page title is ABOVE the URL at the very top of the browser. The words of the title may be duplicated in the main part of the browser’s window, but the one shown in the diagram is NOT the one the spiders capture as the page title. People are often confused by that.

    Reply

    • Franky Branckaute ) says: 7/26/2010

      Susan, the screenshot uses Google Chrome. Chrome does not display the page title at the top of the window (at least not on my Mac). The one displayed in the screencap also functions as <title*gt; (check line 4 of the source for the Wikipedia homepage)

      Reply

      • Susan P Joyce ) says: 7/27/2010

        Perhaps true in this case, given how Wikipedia is set up, but not true for the vast majority of Websites using the browser that most people use (MSIE).

        People who don’t know HTML believe often believe that the title everyone references when they are describing how to do effective SEO is text visible on the page, and it is not – but on your diagram, it looks like it is. So, this only adds to the confusion.

        Your diagrams are truly a wonderful introduction to SEO for people! And, I would love to recommend them.

        However, that one very IMPORTANT detail is misleading. A screenshot of Wikipedia using MSIE would have had wider applicability, and been more clear.

        Reply

  2. nikos lianeris ) says: 7/26/2010

    truly valuable diagrams!Great work and great post!!Thanks for sharing! :)

    Reply

  3. Kapil Malani ) says: 7/27/2010

    Yet another SEO stuff, trying to inspire…….. boring!

    Reply

    • Franky ) says: 7/27/2010

      Thanks for letting us know and your point is?

      Reply

  4. umain30 ) says: 7/27/2010

    It is very nice .Carry on in your field . you can find http://adsensedollarz.co.cc for more and more

    Reply

  5. Dean Saliba ) says: 7/27/2010

    I’d like to see you create a detailed ebook about SEO for us newbies. :)

    Reply

    • Franky Branckaute ) says: 7/27/2010

      Dean, to be honest, for a website like BloggingPro, where we don’t intend to sell any SEO services I do not see the benefit of a eBook (other than traffic and bait but), SEO is not a real focus of us here at BP.

      I could think of better topics for this site.

      Reply

  6. Carolee ) says: 7/28/2010

    Great info- I will definitely bookmark it for reference later down the road.

    Reply

  7. Nichola Bates ) says: 7/28/2010

    This is a great series of diagrams. The thing that I think is missing is the importance of the top level domain and where it is physically hosted, eg for us here in Northern Ireland we generally want to rank well on google.co.uk and google.ie – in order to do this effectively we need .ie and .co.uk domains. Perhaps not such an issue in the US but certainly is in Europe.

    Reply

  8. Michael Brown says: 7/29/2010

    Wow Great Job on the post, ill bookmark this right away for future references. thanks for sharing this

    Reply

  9. jammy says: 7/30/2010

    The number of search engine optimization services available on the internet has increased dramatically in just the past two years, so how do you choose the one that is right for you?

    Reply

  10. Karin Pinter ) says: 7/30/2010

    Good stuff, thanks – makes a simple yet concise series of ‘flash cards’ for people to get a better visual of the overview.

    Regarding the ‘issue’ with Chrome & Mac – I get the same thing, I find it odd that Google would skip that entirely in their software (unless there is a setting one can change that I’m not aware of?).

    Reply

  11. Ayel ) says: 8/2/2010

    Nice one. I’ve learned a lot. Very well explained through diagrams.

    Reply

  12. Nick Robinson says: 8/3/2010

    Having the Twitter story in the Google search engine results is good for generating traffic to your website and promoting the story, but that tweet will not pass any link juice to your web page. All Twitter links are “no-follow”, so no ranking benefits are there. The goal is to get a blogger or a news site to see the tweet and publish an article linking back to your website.

    Reply

  13. Steven says: 8/5/2010

    I made a comment about this post that was courteous and professional. I disagreed with you but that doesn’t seem a reason to censor me. Why was it removed??

    Reply

    • Franky Branckaute ) says: 8/5/2010

      I can not find any trace of your a previous comment under this email address in the spam folder or in the trash. Nor can I recall removing any comments which weren’t clear spam and in violation with our comments policy.

      Reply

      • Ryan ) says: 10/12/2011

        Wow, the above was the most brilliant spam comment I’ve ever read…they really are pretty sneaky sometimes

        Reply

  14. Jay ) says: 8/5/2010

    One of the best articles I have ever laid my eyes on as far as SEO is concerned. The best part is Diagrams. It makes for a wonderful resource down the line for many bloggers and SEO aspirants.

    Thanks a ton for sharing.

    Reply

  15. SEOgeek says: 8/17/2010

    Please consider some of these basics as well, this is a simplified points system of grading a site by google:
    Keywords
    • Keyword in title tag (+3)
    • Keyword in URL (+3)
    • Keyword density in document (+3)
    • Keyword in H1 and H2 headings (+3)
    • Keyword in the beginning of document (+2)
    • Keyword in ALT tags (+2)
    • Keyword in Meta tags (+1)
    • Keyword stuffing (-3)
    Links
    • Anchor text of inbound links (+3)
    • Origin of inbound links (+3)
    • Links from similar sites (+3)
    • Links from .edu and .gov sites (+3)
    • Anchor text of internal links (+2)
    • Many outgoing links (-1)
    • Outbound links to bad neighbors (-3)
    • Cross-linking (-3)
    Meta Tags
    • Description Meta Tag (+1)
    • Keywords Meta Tag (+1)
    • Refresh Meta Tag (-1)
    Content
    • Unique content (+3)
    • Frequent updates (+3)
    • Age of content (+2)
    • Poor coding or design (-2)
    • Invisible text (-3)
    • Doorway pages (-3)
    • Duplicate content (-3)
    Other factors
    • Site accessibility (+3)
    • Sitemap (+2)
    • Site size (+2)
    • Site age (+2)
    • Top-level domain (+1)
    • URL length (0)
    • Hosting downtime (-1)
    • Flash (-2)
    • Misused Redirects (-3)

    Reply

    • Gagan Deep ) says: 8/25/2010

      Can you elaborate or explain in breif way?

      Reply

    • BlueWren ) says: 10/6/2010

      Thanks for this list, for a newbie it makes alot of sense seeing it like that. Great diagrams in the article too.

      Reply

  16. Lorraine Francis says: 9/29/2010

    This is fabulous! I am such a visual person and the graphs really made it clear for me. I have been in the market for an seo firm for a few weeks now. I think it’s something I need to do for my business as I can’t be found anywhere on google or yahoo. I’m still on the fence if I should hire someone to do the work in house or if I should hire a company to do it for me. What are the benefits?

    Reply

  17. HD Blog ) says: 10/2/2010

    Well summarized

    Reply

  18. Lakeside Technologies says: 10/2/2010

    I liked the illustrations, makes it that much more easy to understand.

    Reply

  19. lingoway ) says: 10/27/2010

    All these diagrams are nice and well prepared. Each diagram clears all aspects of SEO.

    Reply

  20. refurbished dell desktop ) says: 11/2/2010

    The blog provides helpful information regarding the topic and it also gives a vast knowledge as well which helps us in our studies and in practical life.

    Reply

  21. Saradha SEO says: 12/11/2010

    Valuable information! Looking forward to seeing your notes posted.
    Thanks for pot this information..its very interesting to visit this websites..
    http://www.seocompanyy.com/

    Reply

  22. wilmington, greenville says: 12/11/2010

    First time i found this diagram for SEO and crawing functionality.

    Reply

  23. Opensim ) says: 12/19/2010

    Great SEO infographic, I appreciate it ;) Thanks for sharing!

    Reply

  24. ranjitha says: 1/12/2011

    This is fabulous expressing and there should be more clarity inorder to work out all these things. The diagramatic explanation is not absolutely perfect and in this case we should be careful in placing the arrows and thus we finally liked the information but a little bit confusing.

    Reply

  25. Darren Saydotcom says: 2/5/2011

    I don’t know If I said it already but …Excellent site, keep up the good work…Great tips and well explained.If you like check SayDotCom a great site for marketing tips….

    Reply

  26. Rimi says: 3/5/2011

    We specialize delivering expert search engine marketing and customized social media solution. SEO Greeks are able to setup a tailored social media strategy that can help you engage with your customers on a personal level while increasing your site traffic and sales revenue through Facebook, Twitter, LinkedIn and many more. Read more: http://seogeeks.co.uk/

    Reply

  27. Stuart ) says: 3/11/2011

    Fantastic imagery to describe this SEO guide, superb to see an innovative SEO post for a change!

    Reply

  28. Moot says: 3/23/2011

    Interesting infographic, but which one comes first: this one or http://www.datadial.net/blog/index.php/2010/04/13/seo-in-pictures-our-seo-infographic/ ?

    Reply

    • Franky Branckaute ) says: 3/23/2011

      From the entry: “With thanks to Datadial for inspiration. And to SEOMoz, Pharmas and Social Refection for their information on the SEO tactics and social media sections”

      Reply

      • Moot says: 3/25/2011

        Ah, my apologies. Did not see that bit. I’m off to get new pair of glasses now.

        Reply

  29. Matthew Payne says: 4/8/2011

    Thanks for sharing! The diagrams are truly awesome! You do a good job at explaining everything.

    Reply

  30. webmaster says: 7/4/2011

    Thanks for giving advise on seo techniques. It’s a nice and fruitful explanation for seo experts who ca follow this type of chart and folllow this steps to get targeted result on site.

    Reply

  31. Megan Gasser says: 7/27/2011

    Seeing the diagrams are GREAT! Thanks for taking the time to do all of this and make things more clear about SEO.

    Reply

  32. stephanie derry@investment advisor says: 9/19/2011

    hello,
    As I have read the post above, I believe that having an Investment Advisor really indeed help us in our business. As a matter of fact, I already hire an advisor to help me think of the proper ways to handle my miney. I just wanna thank you guys for posting this one.

    Reply

  33. stephanie derry@search and social optimization says: 9/19/2011

    hello,
    As I have read the post above, optimizing through search and social makes a better individual, specially that we are now in a highly competitive world in technology. I just wanna thank you guys for posting this one.

    Reply

  34. Anar ) says: 11/7/2011

    truly great infograph, thanks alot for this great work.

    Reply

  35. 16 year old jobs ) says: 12/21/2011

    I’d say this blog must have 5 stars and two thumbs up. What a superb author!.

    Reply

  36. Genaro Geneta ) says: 2/27/2012

    Thanks for the infographics! I’m searching for something that I can share with my clients and I could definitely use these diagrams on SEO. I’ve bookmarked the site and will definitely keep coming back as this website is like a treasure chest.

    Reply

  37. suxan ) says: 3/3/2012

    i think it will help to to make money,,, as it is true its working, a like to thank you for that

    Reply

  38. zacooperle says: 3/11/2012

    Le site zacoo.com a la version française qui est établi il y a un mois

    Si vous êtes intéressé pas les perles chinoises de haute qualité et bonmarchées, n’hésitez pas à nous jeter un coup d’oeil, vous allez trouver ce que vous voulez.

    Reply

  39. search engine optimization ) says: 4/20/2012

    I do not even know how I stopped up right here, but I assumed this put up was great. I don’t recognise who you are however certainly you are going to a well-known blogger when you aren’t already. Cheers!

    Reply

  40. Business Blog says: 5/3/2012

    In my opinion it is very hard to stop BH seo, and Im not even sure which market would be more competitive if no one to use BH.

    Reply

  41. Aman Basanti | Age of Marketing ) says: 6/25/2012

    Awesome infographic. I don’t usually comment but this one was a pretty useful “article.” Thanks. Really good summary of all the major things I wanted to know about.

    Reply

  42. Israel says: 7/9/2013

    Hey there just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let
    you know. The design and style look great though! Hope you get the issue resolved
    soon. Thanks

    Reply

  43. Jonathan says: 8/24/2013

    Awesome infographic indeed. In love with it.

    Reply

  44. Deepak Gupta ) says: 11/27/2013

    Your inforgraphic is good and currently, in aspects of SEO infographics distribution plays an important roll!

    Reply

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    Reply

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