The Complete Guide to Search Engine Optimization and Social Media Marketing
Written by Cassie Emelia in
51 Comments
Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic.
The graphic covers all basics of SEO and explains the different components of search engine optimisation: link infrastructure, keywords, social media campaigns, PPC and linkbait.
With thanks to Datadial for inspiration. And to SEOMoz, Pharmas and Social Refection for their information on the SEO tactics and social media sections.
Infographic by Infographiclabs.
Very good diagrams here, but page title arrow on the Page Optimization definitely goes to the wrong place. The page title is ABOVE the URL at the very top of the browser. The words of the title may be duplicated in the main part of the browser’s window, but the one shown in the diagram is NOT the one the spiders capture as the page title. People are often confused by that.
Susan, the screenshot uses Google Chrome. Chrome does not display the page title at the top of the window (at least not on my Mac). The one displayed in the screencap also functions as <title*gt; (check line 4 of the source for the Wikipedia homepage)
Perhaps true in this case, given how Wikipedia is set up, but not true for the vast majority of Websites using the browser that most people use (MSIE).
People who don’t know HTML believe often believe that the title everyone references when they are describing how to do effective SEO is text visible on the page, and it is not – but on your diagram, it looks like it is. So, this only adds to the confusion.
Your diagrams are truly a wonderful introduction to SEO for people! And, I would love to recommend them.
However, that one very IMPORTANT detail is misleading. A screenshot of Wikipedia using MSIE would have had wider applicability, and been more clear.
truly valuable diagrams!Great work and great post!!Thanks for sharing!
Yet another SEO stuff, trying to inspire…….. boring!
Thanks for letting us know and your point is?
It is very nice .Carry on in your field . you can find http://adsensedollarz.co.cc for more and more
I’d like to see you create a detailed ebook about SEO for us newbies.
Dean, to be honest, for a website like BloggingPro, where we don’t intend to sell any SEO services I do not see the benefit of a eBook (other than traffic and bait but), SEO is not a real focus of us here at BP.
I could think of better topics for this site.
Great info- I will definitely bookmark it for reference later down the road.
This is a great series of diagrams. The thing that I think is missing is the importance of the top level domain and where it is physically hosted, eg for us here in Northern Ireland we generally want to rank well on google.co.uk and google.ie – in order to do this effectively we need .ie and .co.uk domains. Perhaps not such an issue in the US but certainly is in Europe.
Wow Great Job on the post, ill bookmark this right away for future references. thanks for sharing this
The number of search engine optimization services available on the internet has increased dramatically in just the past two years, so how do you choose the one that is right for you?
Good stuff, thanks – makes a simple yet concise series of ‘flash cards’ for people to get a better visual of the overview.
Regarding the ‘issue’ with Chrome & Mac – I get the same thing, I find it odd that Google would skip that entirely in their software (unless there is a setting one can change that I’m not aware of?).
Nice one. I’ve learned a lot. Very well explained through diagrams.
Having the Twitter story in the Google search engine results is good for generating traffic to your website and promoting the story, but that tweet will not pass any link juice to your web page. All Twitter links are “no-follow”, so no ranking benefits are there. The goal is to get a blogger or a news site to see the tweet and publish an article linking back to your website.
I made a comment about this post that was courteous and professional. I disagreed with you but that doesn’t seem a reason to censor me. Why was it removed??
I can not find any trace of your a previous comment under this email address in the spam folder or in the trash. Nor can I recall removing any comments which weren’t clear spam and in violation with our comments policy.
Wow, the above was the most brilliant spam comment I’ve ever read…they really are pretty sneaky sometimes
One of the best articles I have ever laid my eyes on as far as SEO is concerned. The best part is Diagrams. It makes for a wonderful resource down the line for many bloggers and SEO aspirants.
Thanks a ton for sharing.
Please consider some of these basics as well, this is a simplified points system of grading a site by google:
Keywords
• Keyword in title tag (+3)
• Keyword in URL (+3)
• Keyword density in document (+3)
• Keyword in H1 and H2 headings (+3)
• Keyword in the beginning of document (+2)
• Keyword in ALT tags (+2)
• Keyword in Meta tags (+1)
• Keyword stuffing (-3)
Links
• Anchor text of inbound links (+3)
• Origin of inbound links (+3)
• Links from similar sites (+3)
• Links from .edu and .gov sites (+3)
• Anchor text of internal links (+2)
• Many outgoing links (-1)
• Outbound links to bad neighbors (-3)
• Cross-linking (-3)
Meta Tags
• Description Meta Tag (+1)
• Keywords Meta Tag (+1)
• Refresh Meta Tag (-1)
Content
• Unique content (+3)
• Frequent updates (+3)
• Age of content (+2)
• Poor coding or design (-2)
• Invisible text (-3)
• Doorway pages (-3)
• Duplicate content (-3)
Other factors
• Site accessibility (+3)
• Sitemap (+2)
• Site size (+2)
• Site age (+2)
• Top-level domain (+1)
• URL length (0)
• Hosting downtime (-1)
• Flash (-2)
• Misused Redirects (-3)
Can you elaborate or explain in breif way?
Thanks for this list, for a newbie it makes alot of sense seeing it like that. Great diagrams in the article too.
This is fabulous! I am such a visual person and the graphs really made it clear for me. I have been in the market for an seo firm for a few weeks now. I think it’s something I need to do for my business as I can’t be found anywhere on google or yahoo. I’m still on the fence if I should hire someone to do the work in house or if I should hire a company to do it for me. What are the benefits?
Well summarized
I liked the illustrations, makes it that much more easy to understand.
All these diagrams are nice and well prepared. Each diagram clears all aspects of SEO.
The blog provides helpful information regarding the topic and it also gives a vast knowledge as well which helps us in our studies and in practical life.
Valuable information! Looking forward to seeing your notes posted.
Thanks for pot this information..its very interesting to visit this websites..
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First time i found this diagram for SEO and crawing functionality.
Great SEO infographic, I appreciate it
Thanks for sharing!
This is fabulous expressing and there should be more clarity inorder to work out all these things. The diagramatic explanation is not absolutely perfect and in this case we should be careful in placing the arrows and thus we finally liked the information but a little bit confusing.
I don’t know If I said it already but …Excellent site, keep up the good work…Great tips and well explained.If you like check SayDotCom a great site for marketing tips….
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Fantastic imagery to describe this SEO guide, superb to see an innovative SEO post for a change!
Interesting infographic, but which one comes first: this one or http://www.datadial.net/blog/index.php/2010/04/13/seo-in-pictures-our-seo-infographic/ ?
From the entry: “With thanks to Datadial for inspiration. And to SEOMoz, Pharmas and Social Refection for their information on the SEO tactics and social media sections”
Ah, my apologies. Did not see that bit. I’m off to get new pair of glasses now.
Thanks for sharing! The diagrams are truly awesome! You do a good job at explaining everything.
Thanks for giving advise on seo techniques. It’s a nice and fruitful explanation for seo experts who ca follow this type of chart and folllow this steps to get targeted result on site.
Seeing the diagrams are GREAT! Thanks for taking the time to do all of this and make things more clear about SEO.
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hello,
As I have read the post above, optimizing through search and social makes a better individual, specially that we are now in a highly competitive world in technology. I just wanna thank you guys for posting this one.
truly great infograph, thanks alot for this great work.
I’d say this blog must have 5 stars and two thumbs up. What a superb author!.
Thanks for the infographics! I’m searching for something that I can share with my clients and I could definitely use these diagrams on SEO. I’ve bookmarked the site and will definitely keep coming back as this website is like a treasure chest.
i think it will help to to make money,,, as it is true its working, a like to thank you for that
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In my opinion it is very hard to stop BH seo, and Im not even sure which market would be more competitive if no one to use BH.
Awesome infographic. I don’t usually comment but this one was a pretty useful “article.” Thanks. Really good summary of all the major things I wanted to know about.