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How to Use Twitter’s Advanced Search Engine for Networking & Marketing

Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.

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Twitter is a stage for building powerful credibility for your brand as its an open platform allowing the powerful players to get their messages out there; and when I say powerful I don’t mean the companies that can spend the most on advertising but the brands willing to connect with a global audience in unique and genuine ways. Brands can now directly reach out to and connect with people directly, in real-time and get real responses. Compare that to television or website banner ads and you’ll get the picture. Traditional advertising methods are somewhat like shooting with your eyes closed and hoping to hit something. Even banner ad click rates are at an unattractive all time low dropping from as high as 80% in the 90′s to now under 0.2%. So you definitely need a new strategy and Twitter is a good starting point in social media whether you are a car salesman, lawyer or IT solutions provider.

The most powerful feature I adore about Twitter is its advanced search feature which basically allows you to target any conversation relating to keywords your business covers. So if you want to find someone talking about bicycle repairs, you can and will have the opportunity to directly start a conversation with that person, for free!

Let’s Get Into Twitter’s Advanced Search

The whole point of marketing and advertising is getting your message to the right eyes and people, so targeting has always been a key factor in the strategy. Essentially, with Twitter’s advanced search feature, you can search for “I have a headache” and the results will show everyone who has recently said that phrase within the entire Twitterverse, within the last minute. I’m sure you can see how valuable that is for painkiller suppliers for example.

How Twitter advanced search works:

1. Go to https://search.twitter.com

2. Click Advanced Search. Then you’ll see a page looking like below:

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Here you’ll find the options to search and match exact phrases, target languages, specific people in certain locations and even include emotional responses related to their tweets whether its positive or negative (Shown at the bottom with emoticons). This is targeting in its most potent form and your marketing team needs to be leveraging this powerful tool.

Let’s try searching for something, let’s say “where can I find”, matching the exact phrase. Instantly we’re provided with results with the most recent people asking a question on where they can find something highlighted bold. Match this will your product, service or target market keywords and you’ll see the power. Here you can directly respond to anyone.

Forget About Spamming Anyone

So you’re excited to start trying out this new feature and can’t wait to get the word out and promoting yourself, take it easy. There is one more thing you need to take note of and that’s never spamming or overwhelming this newly found audience with your message.

With great power comes great responsibility, yeah I know that’s a bit cliché, but its true. This isn’t the time to start selling, selling, selling but its about engaging in a genuine way and showing real interest in the lives with whom you connect. You can approach a complete stranger and start selling them something, that’s true, but the most valuable transactions and business relationships are gained upon the pinnacles of trust and authenticity. Genuinely seek out people in your niche and target market and seek to build relationships without being hungry for the sale. Your audience cannot be viewed as prey and the wolves in the social media world are quickly identified, called out and ignored. Be authentic and be genuine as you execute your marketing campaign.

Now go forth and engage! Start experimenting with Twitter search and you’ll see how you can reap the rewards. Remember that the stronger the relationship and trust there is in you and your brand the more likely people with refer you, spend money with you and be loyal.

The post How to Use Twitter’s Advanced Search Engine for Networking & Marketing appeared first on The Blog Herald.

Categories: Blogging News

5 Tools to Keep Track of Your Online Writing Business Finances

How did you start out as an online writer? Perhaps you got odd jobs here and there, and you didn’t really see what you were doing as a business. If you’ve been doing this for several years now, your client base has probably expanded, and you might even consider what you do as a small business.

Online writing business finances

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When your online writing activities transform into a legit business, things get better, albeit with some more responsibilities. While you may have more revenue streams, you may have more expenses as well. You might have to tap into savings, consider credit card balance transfers if you have existing credit card problems. According to Jeffrey Weber of SmartBalanceTransfers.com, this is one of the most effective and cost-efficient ways to manage credit card debt and starting anew.

You may even have to learn how to manage your own books. You can always take on the services of an accountant, but that will only add to your expenses.

If you need a little help tracking your online writing business finances – expenses and earnings both – here are some tools which can make things easier for you without having to outsource this aspect of the business.

1. Google Spreadsheet

By far the simplest and easiest way to keep track of income and expenses is to create a spreadsheet. You probably already have a Google account, so you only have to access your Google Drive and create a spreadsheet which you can use to monitor your online business finances.

online writing business finances

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Above is a simple example of what you can do: just create tabs for earnings and expenses, indicate the client/source and expense item, as well as the amount. With spreadsheets, you can use formulas so that amounts are automatically added or subtracted as needed.

Note: This tool is the most basic you can use, and for many it works. If you need more features like bank integration, read on.

2. inDinero

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inDinero packs a whole lot of features. Not only does it help you with accounting, but it can also serve as a tool for taxes and payroll. Even if you’re the only employee of your business, help with taxes is a big plus already.

The downside is that the service is not free, although they have packages for small business (1-30 employees). Additionally, they don’t just take on clients indiscriminately. That says a lot about how they take care of their customers. You have to request for an invite and see how things work out for you.

Related: How to Make It Through Those Lean Months

3. QuickBooks

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QuickBooks is already one of the most popular finance tracking software out there, and it offers more than simply monitoring your earnings and expenses. Just like inDinero, if you have other employees, you can run payroll with QuickBooks. You can even do client invoicing via the platform, making sure you do not forget to do this at the appropriate time. Even more, having a system like this in place helps your professional image.

QuickBooks for Small Business starts at $12.95 per month, but you can try it for free first.

4. Zoho Books

Zoho Books
“Smart Accounting for Growing Businesses” is the tagline of Zoho Books, and it also enables you to send invoices, track expenses, as well as connect your bank account for automated transactions.

They have one pricing for all their features, which is a good thing, but you’ll have to shell out $24 per month. That’s still cheaper than keeping an accountant on a retainer basis! And, you can try it for free for 14 days.

5. FreshBooks

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If you have no accounting background at all, and you feel that you can use all the help you can get, then FreshBooks is a good option. It is made for non-accountants so that you can easily send invoices, while at the same time keep track of your online writing business finances without having to worry about missing a single detail. They offer a trial of 30 days, which is perfect so that you can see how it works for you for a month. The cheapest package, Seedling, costs $19.95 per month and limits you to 25 clients.

The post 5 Tools to Keep Track of Your Online Writing Business Finances appeared first on The Blog Herald.

Categories: Blogging News

2013’s Most Effective Internet Marketing Strategies

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Since the early 2000s, the Internet has become a vital part of doing business. As each year passes, it becomes more and more essential for marketing, advertising, and promoting brand awareness.

Some companies have actually eliminated their offline presence because it was cheaper and more efficient to become solely web-based.

With this in mind, it’s no wonder that Internet marketing strategies have changed every year. What was once “in” for web marketers is now old hat, and every professional is looking for the “new wave” of marketing to help him or her promote clients’ companies and websites.

In 2013, a few Internet marketing strategies proved to be supremely effective. Here’s a survey of some of the best. Read More

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Silvrback looks to make blogging easy again

Silvrback looks to make blogging easy again (via http://www.besttechie.com)

Many blog platforms start out simple — think WordPress, Blogger and Tumblr — and progressively become more complicated. That’s just what happens when a platform competes to be the most fully featured solution; it gets into an arms race of sorts…


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Blogging for Bargains: Why Couponing Can Save You Money

Couponing is the easiest and smartest way to clip your way to big savings. If you’re very good at it like some bloggers are, you may go home with a bag full of free groceries every time you visit the store. Sure it maybe an extra can of tomato sauce or tuna you may not need at the moment, but stocking up your pantry with food won’t exactly hurt your budget.

Growing up we may remember our moms clipping away at flyers and newspapers for rebates. Today, all we need to do is go online and find printable and reedemable coupons.
With the economic downturn, there’s no shame in becoming quite frugal or crazy with the coupons, as you might have notice coupons have an interesting way of popping up on the internet- you have these extreme couponing sites, your fave mommy blogs and online deal sites like cheapsally.com to thank for! These sites update you with their latest coupon finds on the web, they even have digital coupon holders where you can sort the value of your coupons and best of all, you can even go out and trade coupons with other pennypinching bloggers.

Bloggers may also stretch their dollars not just on food, but on personal hygiene products and other wares. In the long run, the money you save through couponing, can free up your wallet to buy items you really need.

And when you do finally get to redeem those online coupons at the supermarket, don’t forget to be kind to the cashier, after all you are going home fully loaded with freebies.

Categories: Blogger News, Blogging News, Blogging Resources, Blogging Sense, Blogging Tips
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Browser Breakthrough: A Smarter Approach in Downloading YouTube Videos

All copyright considerations aside, no one wants to bookmark, like or share a Youtube video- No,  deep inside we really don’t! Just like a sneaky fat online hobbit: We wants it, we needs it. We want our Youtube videos downloaded on our hard drive and pronto! Where’s the fun in Youtube when we can’t grab that hot, viral video for the day? Or watch that latest music video while on a road trip?


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What to Consider When Choosing a Web Hosting Service for your Site

Choosing a good web hosting provider for your site or blog can be tricky. There are lots of things to consider and the foundation of a good website is not with its design or its code, but with the server where it’s hosted. A reliable web hosting service has the best combination of features put together this includes bandwidth, storage, security, customer support and a good price to go with the bundle.


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Categories: Blogger Tools, Blogging News, Blogging Resources, General, Important
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9 Movies About Technology: How Cinema Loves the Internet

There are a lot of blogs about films, but there aren’t a lot of films about blogging. Oh really now? Blogging is not some obscure afterhours hobby, blogging is almost like tweeting, almost like breathing, everyone knows what blogging is. At some point in time, the status quo has taken its thoughts to tumblr, blogspot and WP.

People have written down their daily musings online, with enough drama and flair to make their daily rants a viable screenplay for a movie. But truth be told, there aren’t a lot of movies about blogs or blogging, there’s only 1 mainstream movie about a blogger and it happens to be a food blogger who caught the eye of Hollywood. With blog posts so good that Meryl Streep signed up to star in it and yes, that blogging movie is Julia & Julia. All about a food blogger’s ambitious feat to cook Julia Child’s 524 recipes in 365 days with some kitchen meltdowns thrown in the batter. Read More

Categories: Blogging News, Blogging Resources, Blogging Sense, Blogging Tips, Blogging Tools, Blogging: How To, General
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5 Things to Keep in Mind When Doing Blog Interviews

Blogging interviews are a cool way to improve your blog stats and you don’t need to be as gab a Charlie Rose or Piers Morgan to pull it off. Hey, it’s not TV, there’s no producer to pressure you to make every air time count. Still, you have your blog visitors to think about and just like TV, blogging interviews should not be in any way boring. In fact, you have all the time to be creative with your blog interviews – so ask the right questions, edit out the kinks and make sure to present the interview as an enjoyable and informative piece of web entertainment.

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Customize your Own Blogging Icon with PROFICON

Bloggers often get recognize for using a universal avatar across various web platforms. By using, a profile icon that can easily be linked to their brand of blogging. There are millions and even billions of icons online, and behind all those images are real people who are out to make a statement with their chosen web identities. But to grab people’s attention with just a small pixel icon, you may need something extra special- why not spice up an old photo of yours and take a creative leap! Whether you decide to leave your mark on a popular commenting system, or crosspost on someone’s Facebook Account, the icon you use should be well-thought out and should at least, reflect a part of your personality.

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Categories: Blog Design, Blogger News, Blogger Tools, Blogging News, Blogging Tools
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