Your in-house writer completed a blog post and published it to the company web site. Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter? Did it get more attention than the company’s previous YouTube video? These are questions involving today’s small businesses.
Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success. However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More
Load time and responsiveness are very important factors to consider when building a blog design to deliver content and services to the public. Think of your blog as delivering a service and if your site takes a long time to load its no better than going to a restaurant and waiting half hour for a meal that should be delivered in 5 minutes. Faster load times simply mean a better experience for your readers plus your chances of converting sales or acquiring a loyal reader is significantly improved. In addition to that, Google and Bing now use your websites’ load time as an indicator for your placement in search engines. Faster sites are placed higher in the results.
I know there are hundreds of good articles on the web about website speed but there aren’t many for the WordPress newbie. So without getting too technical, here are some simple changes you can make to your blog to speed it up and offer a more natural experience for your readers. Read More
Because it is designed primarily for maximizing social media efforts and overall exposure, Buffer is not always a top choice for bloggers looking to make the most of the information they have to share. However, Buffer capitalizes on the fact that social media matters to bloggers, and it should be in the toolbox for any blogger wanting to take their efforts to the next level.
Consider the following tips for using Buffer to increase your blog’s online exposure and potential.
Use Simplicity to Your Advantage
Buffer describes itself as “a personal, more efficient solution to handle sharing on social media.” It also makes the lives of its users easier while increasing their social media presences. The reason it’s successful is because it’s simple. Gone are the days of complicated apps that require in depth research to see results. When looking for something simple and nearly thoughtless, Buffer is the place to start. Read More
STOIC, is a powerful app and service I found while browsing the Apple Gazette Kickstarter store and this one is a must-have for businesses and the individual practitioners alike. Stoic, to put it simply, allows you to convert your spreadsheet data such as Google Sheets or Excel to complete and functional applications with cloud-class databases and mobile user interfaces.
STOIC is built to work seamless with tools we use everyday like email clients and spreadsheet editors and building apps is as easy as importing existing spreadsheets or creating one from scratch with their interface. They also offer API’s to be used by developers to connect apps with other CRMs and cloud based services like Facebook or Salesforce.com. Read More
Aren’t you glad the month is over (well, almost)? That means we can have a brand new start once again tomorrow!
Have a great weekend, everyone, and here are the job board highlights this week.
Network of dedicated industry-focused sites are seeking contributors to write articulate content / posts about the pertaining industry and applicable agency clients. The parameters for the content are described further upon resume submission.
On the Internet, you can be anyone you want to be. We all know that, and many an individual has learned a lesson from not remembering that “saying”.
With the way technology is evolving and becoming even more integrated in our everyday lives, however, it seems that instead of being “anyone” on the Internet, it could be “anything”.
Welcome to the Internet of Things. Read More
The once popular guest blogging marketing technique has been experiencing tough times recently as the method of promoting oneself and brand is being viewed as a spammy, low quality practice. The reason for this is that so many “online marketers” have been littering the web with low quality, oftentimes stolen content as a means of contributing to the target blogs. These guest bloggers approach sites offering to write articles free of charge while only requiring a couple links back to their sites in an effort to build their link popularity, to name a few. Many of these sites being linked to have bad reputations in Google as either spammy or malicious and thus degrades the quality of the linking host’s blog in the process. A majority of guest bloggers in the blogosphere have become like a virus.
How secure are you when you surf? If you don’t use a VPN service, the answer is probably “not very”. You could be exposed to all kinds of hackers, phishers, and malware bent on getting your private and personal information. Identity theft is nothing to play around with.
Kepard provides premium VPN service to help you stay secure and keep your private information private. That already sounds pretty good, right? Well, what if you could get that service for free for three months? Even better, right? Read More
A blogger has so many tools at his disposal, that sometimes, instead of being an advantage, the fact becomes a hindrance. From productivity apps to to-do lists to calendars to newsreaders – there comes a point when one just simply shakes his head at all the choices.
Then there are other tools such as VPN services, mobile Internet providers, mobile Wi-Fi hubs, tablets, and the list goes on and on.
We’re zeroing in on VPN services in this post for one simple reason: privacy. Read More
When you want to begin selling online, it’s important to not only consider the audience of consumers to whom you want to appeal, but also the methods and tools you want to use to do so. With the rising trend of mobile devices, and consumers using them to access the Internet, responsive design is a critical starting point.
Not only does it reduce bounce rates, increase time on site, and lead to higher revenues, it also your brand’s credibility, trustworthiness, and reputation online. Read More