Web design has gone a long way since the public was introduced to the Internet. The origins of web design can be traced back to the early 90s, soon after Tim Berners-Lee proposed to create a global hypertext project. Around 1993, there were already several browsers, but those were really early days, with interfaces being basic and heavy on text. In that period, access to the Web was limited to a certain niche – let’s just say that it was the domain of nerds.
Today, everyone can go online, and web design is a very different landscape, with many trends coming and going. And while designing web sites and blogs used to be the domain of pros, today, practically anyone with the desire can design his own blog. To maximize the results of your design efforts, you need to know about web design trends – what works and what doesn’t. Read More
It’s time for bloggers to pay attention to big data.
A recent study launched by Conductor “182 Marketing Executives Reveal Their 2015 Success Tactics” surveys 182 execs on these core areas in marketing: customer targeting, performance measuring, interaction within the organization, and technology valuation.
Among the valuable findings featured in the white paper, one thing stands out the most that not only marketers should take notice, but also bloggers: 61% of marketing executives believe that big data is much more important now than it was 12 months ago.
Why is this important for bloggers?
As a blogger, your primary role is to provide high-quality content that abides by your goals and objectives and promote them across all your social channels. This way, your post receives traction with your target audience and drive more traffic to your blog.
While there’s nothing wrong with sticking to this responsibility, it is also important to be able to track and measure the performance of your blog content strategy in order to produce optimized posts based on the data from your previous content.
Using the big data you have accumulated using your choice of analytics tool – Google Analytics and Clicky being two of the most popular – you can see what sticks with your audience, which posts receives the most visits and converts the most, and which referral channels drive the most traffic.
This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.
Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.
Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:
- 75% of users who viewed your video will visit your website
- There is a 74% increase in knowledge of your products and services after viewing your video
- 80% of users will watch the video while 20% will read the entire content
If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!
Happy New Year!
Here are your job board highlights. Good luck!
The Daily Tea is an online magazine for tea enthusiasts. They’re looking for experienced food writers to write recipe headnotes (the short, descriptive blurb which precedes the ingredients).
Each headnote is approximately 75 words. The objective is to create irresistible content, so the copy should be descriptive, evocative, intelligent and concise.
2014 is coming to a close. And with 2015 hours from now, we at BloggingPro would like to greet you a HAPPY NEW YEAR in advance!
As the New Year is associated with new beginnings, it has become customary for people to come up with a list of resolutions to commit to in the coming year. Most of the resolutions involve people doing something that they weren’t able to do properly this year such as hitting the gym, losing weight, quitting smoking, and others. Through the resolutions, people are encouraged to become better versions of themselves and live life to the fullest.
As a blogger, you will have to come up with a list of things that you could do better in 2015. This way, you will be able to lift the performance of your blog (drive more sales, increase traffic, and other goals you have set for it) by practicing better blog habits.
Below are some suggestions that you can include in your blogger resolutions.
Editor’s note: This post was written by Barrett Dastrup, a writer in the tech and business space. When he’s not writing you’ll find him listening to podcasts, reading up on digital marketing blogs, or learning how to cook. You can also connect with him on Twitter: @barrettdastrup.
The idea is simple. You want to increase marketing leads for your business, which means you need information, names, emails etc. And in order to get that information, you offer some form of useful content that visitors to your site would like to have. The only thing they need to do is fill out a form that asks for this information, click submit, and voila, the content is theirs. This concept is not new, and many posts have already been written about gated content. A recent post right here on BloggingPro even mentioned a WordPress Plugin, MailPoet, that helps you do just this. Read More
This post is the third part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.
Podcasting is a great way to establish your authority within your niche as a subject matter expert by discussing news, trends, and tips to your target audience. While podcasting shares the same goals with blogging, the advantage of a podcast over a blog post are as follows:
- Easy-to-digest form of content. Instead of reading the content as with a post, users can simply grab the file and play it while doing something else. This is especially true with audio podcasts, where users can listen to the track on their smartphones while traveling to and from work or doing menial tasks.
- Better way to communicate your ideas. If you are a non-writer, you may find it difficult to show your enthusiasm about the topic you’re discussing in the blog post. This may reflect poorly on your communication skills, which makes it harder for you to achieve your blogging goals. However, if you feel much more comfortable in talking than writing, then podcasting is the ideal platform for you.
Given the reasons above, you should recreate your old blog posts that weren’t able to generate traffic and engagement from your audience as expected into an audio podcast!
It’s the last week of the year, and I hope that you’re looking forward to next 12 months. Before we end 2014, let’s look at the last of the job board highlights.
See you on the other side!
As a free community news source in San Benito County — just south of the San Francisco Bay Area — the BenitoLink website gathers content from a growing cast of volunteer citizen journalists. Specifically, they are seeking resumes and professional writing and/or photography samples from journalists looking to join their team on an assignment-by-assignment basis.
Editor’s note: This post was written by Francois Bondiguel, who works for Vend, a point-of-sale, inventory, and customer loyalty software that helps over 12,000 retailers manage and grow their business. Connect with Francois on Google+ and LinkedIn.
Email marketing hasn’t changed since 2005 – not in principle. You craft a message you think your audience will love, you affix an attention-grabbing headline, and then you wait, and wait, and wait some more.
The basic problem with this approach is that, while it’s faster than waiting for snail-mail, it can still be slow-going. But, that might all be changing now with Google’s updates to its Gmail service. Read More
Content marketing is a buzzword no longer. Due to its effectiveness of attracting your target audience using the content you produce, this marketing tactic has become part of an online marketer’s lexicon. In fact, businesses are taking notice as well – 71% of marketers have more budget to spend on content marketing.
As more premium is placed in marketing your content, it’s also high time that you should use premium content marketing tools to help give your blog a head start, especially getting your target audience engaged with your blog. While free tools used by content marketers prove to be just as effective when used the right way, the advantage you possess against your competitors will dwindle once they soon find out how to correctly use these tools.
Therefore, if you are one of those marketers who received additional compensation to aid their content marketing efforts, you might want to try out these highly touted tools.