Regardless of how the business, the web and global markets shift, there are certain foundation principles that remain the same. Habits and approaches that make or break every venture, online or off. And as we become more of a race expecting instant gratification in everything we do, we place everything of worth at risk as we short change our lives, business and websites.
As you continuously grow and yearn to become a pro marketer in 2014 and beyond, remember that dedication and persistence are ultimately required for success. There is no tactic that trumps these basic principles, whether it’s superb SEO or sudden virality. Therefore, I’ve chosen to go back to the basics of finding success online. These are the key ingredients that may be missing from your online venture. Read More
It’s Friday the 13th, and I’m wishing you all the luck you can get today.
Here are the job board highlights from this week.
Rediscover New Hampshire, a newly-formed local historical magazine, seeks experienced freelance writers for regular contribution. They are currently seeking content specific to the Lakes Region. Their intent is to present local New Hampshire history in a way that most everyone can understand and enjoy.
Habits are formed, whether good or bad; and the sensible person will accept what bad habits he has formed. More so, he will go one step further and do something to rectify the situation.
When it comes to publishing online, bad habits are not uncommon. The question is whether or not you, the writer, have realized that you have some of those bad habits and if you are willing to get rid of them.
Here are some bad online publishing habits for you to peruse and get rid of (if you have them). Read More
If you’re not measuring your website or business’ performance, or keeping track of client interactions and relationships then you’ve got a lot of catching up to do. As we grow towards learning more about social and business triggers, we realize that having valuable data truly is invaluable. Regardless of whatever type of venture you’re running online. This is the reason for Client Relationship Management (CRMs) becoming so popular in recent times and although the term is new to a majority of us, the term and activities have been around since the 90′s.
Essentially, CRM refers to the art of using technology to synchronize activities and data from all departments in a business to better understand and relate to clients. It’s about knowing your customers, your readers and your audience. The more you know about your prospects and clients the better your position will be for developing successful strategies to monetize. CRMs ensure that you’re well equipped to keep track of this oftentimes overwhelming data. Read More
Who’s following the NBA Finals? Who are you rooting for?
Whichever team, here are the job board highlights.
Data Approach is growing and are looking for a data journalist to join their team. First off, what’s a data journalist? A data journalist is someone who can distill a complex set of numbers, find the story in it and write about it in such a way that the layman would be able to understand what you’re saying.
Guest blogging is dead!
That’s the panic cry of many bloggers and content marketers these days; but no, it isn’t necessarily true. Robyn wrote a thoughtful article on that very topic recently, and I suggest you take a look at it to get a more positive perspective: Guest Blogging is Not Dead, It Has Matured – A New Guide for Online Writers.
So, if you’re still going full steam ahead with your guest blogging activities, these five tips will help ensure that your offer gets accepted. Read More
With readers growing blind to banner ads and attention spans decreasing, we need new ways to increase readership and garner more clickthroughs. Sticky elements that hover, float, slide and pop out at us do tend to have higher clickthrough rates than traditional static content. When used sparingly of course. Therefore, visual appeal and positioning play keys roles in determining how users interact with your content and other site elements. Having great content is the first step and an attractive design and layout seals the deal.
Thankfully, it’s quite easy to integrate styles that help boost the visibility of various blog elements without the need to jump into code. Through simple yet powerful WordPress tools and editing plugins, we can accomplish great things without dabbling in too much code. One very effective element design is the floating sidebar. Read More
And so another month ends. How did May treat you? Lots of good work, I hope?
Here are the job board highlights from this week. See you in June!
Ifeelgoods is looking for a content crafter to become Ifeelgoods content manager and blog writer. The individual mission is to write relevant and impactful content on the blog, social media accounts and other marketing materials with the end goal of growing Ifeelgoods awareness to brands & advertising agencies as well as demonstrate Ifeelgoods expertise, value and vision.
I usually don’t like using the phrase “churn out” when it comes to writing, because I feel that it has a negative connotation – when you churn blog posts out, quality might be compromised. Then again, I realize that that is not always the case. If you are deadset on getting lots of work done and delivering quality, you can still churn out as many blog posts as you can – provided you have a system that allows you to meet both points.
While there are times when your ideas flow like a waterfall, but you cannot rely on these special occasions. You have to have a system that will get you thought lean periods (and to avoid procrastination). So here are ways you can churn out more blog posts – on a more regular basis. Read More
Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. Read More