Performancing Metrics

Retail on the Web: Managing Costs and Overhead

Editor’s note: This post was written by Laura Brown, who considers herself a a modern entrepreneur. With a handful of small businesses to her credit, she enjoys writing about her career and insights into effective business practices.

So you want to start an online store. You’re brave. Very brave. In fact, you think you might be a little crazy. The costs to start an online retail store aren’t insurmountable, but they are enough that they should give you pause and make you look before you leap.

Retail on the web

You have to get your overhead right, stock inventory, and understand how to effectively manage employees’ hours or freelancers’ contracts. Fortunately, a lot of people have come before you, and have figured most of this out already. Read More

Categories: General

BloggingPro Job Board Highlights, August 4, 2014

Job board highlightsGood morning! Here are the job board highlights to help you get off to a good start.

WordPress + Web Design Blogger

Elegant Themes are looking for a professional writer with Web Design and WordPress experience to create high quality resources and tutorials on their blog. Your posts would be WordPress and Web Design related, so you would need to have years of experience in this field. Someone who has been, or is currently a freelance web developer would be perfect for this position. Creating resources for their community will often require coding experience.
Read More

Categories: Jobs

The First 5 Things You Need to Hear Before You Start Blogging

Editor’s note: This post was written by Danny, a blogger for Instant Checkmate, one of the world’s largest people search engines. He is passionate about writing and is currently a student at the University of San Diego studying English and Business Administration. Find him on Twitter or  Google +.

Not too long ago I started blogging for Instant Checkmate. I thought it would be pretty easy. I thought to myself, “I am a good writer; I did well in all my English classes at school; I often teach people how to write; I am passionate about writing. What could possibly be difficult?”

start blogging

Well, unfortunately for me blogging is not an English class. Writing is an important part of the deal, but there are so many factors that go into blogging that the average person has no idea about. The amount of surprise I faced in the first week alone was enough to make me think I had no chance in this field.  Read More

Categories: Blogging Tips

I Miss My Face: Why Did The Google Authorship Markup Disappear?

Editor’s note:  This post was written by Zack Rutherford, a freelance copywriter. He contributes web content and especially snappy articles to TemplateMonster. Combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts and unfounded opinions.

Seriously, where did my face go? Googling my name used to turn up such gratifying, ego-boosting results. Now I get words and more space for ads I’ll never click. Darn you, Google! Why must you be so useful and frustrating at the same time?

Google Authorship Markup

So in case you’re not sure what I’m talking about, Google had been pimping its Authorship markup for months. “It will build credibility,” they said. “It provides a personal connection with your audience,” and I loved this one: “It’s important for your search rankings.” Well, I did my part, I signed up for Google+ and put my beautiful bearded mug up for all to see, and what do I get? Annoying questions on my YouTube account, and another social network I don’t feel like keeping up with. Read More

Categories: General

How to Reshare Old Content Without Annoying Your Followers

Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.

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The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.

There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More

Categories: Social Media

How To Transfer A WordPress Site To A New Host Securely & Without Downtime

As a follow up to my article last week on some useful WordPress plugins that make website migration simpler, I thought I’d give a quick overview on how to get it done safely. The route I’m about to describe is not necessarily the shortest route as some of those plugins did make it less technical. However, I’ve chosen to share more details about the process allowing more readers the opportunity to learn more about how WordPress and how it’s file and database works. Plugins and tools are great but having a deeper understanding and experience will set you apart and give you more knowledge with which to troubleshoot.

WordPress 4

Hopefully, your reason for moving your website is due to a substantial rise in traffic and you require greater resources to handle it, and not because of an unreliable hosting provider. The availability of your website is crucial and there is no room for errors or downtime while building your your online business, since this can translate to missed opportunities. Read More

Categories: WordPress Tutorials

Can Online Publishers Be Held Legally Liable for What They Publish?

Online publishing is a booming niche, and while the competition is stiff, there are still many who flock to the Internet to try their hand at it. Yes, it is not too late for anyone to enter the online publishing realm. Whether you’re new to the game, or you have been at it for quite some time now, one important thing you ought to realize is that just because you’re publishing online doesn’t mean you can be held legally liable for what you publish.

legally liable

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Of course, legal obligations of online publishers depend on where they are based or registered, but the short of it is this: you can be taken to court because of what you publish on your blog or web site. Read More

Categories: Blogging Sense

Is Your Password Really Protecting You?

Editor’s note: This post was written by Danny, a blogger for Instant Checkmate, one of the world’s largest people search engines. He is passionate about writing and is currently a student at the University of San Diego studying English and Business Administration. Find him on Twitter or  Google +.

Take a second to think about what your password is protecting. If someone knows that simple word they can hack your email, your social media accounts, your blog, your bank account, and much more. Your password protects your conversations, your money, your secrets, and who knows what else!

BHpass

Do you think your website is too small, or your account doesn’t have enough information to be worthwhile for hackers? Many think this way, and that is exactly when one falls victim to hackers. Even simple Spotify accounts fell victim to hackers recently, putting large amounts of payment information at risk.

Cybercrime is a growing threat. Over 30,0000 websites are hacked every day, leading to an astonishing 378 MILLION victims a year.

There are a number of simple, yet crucial, steps that can be taken to protect your information, no matter how insignificant it may seem. Your password is the gate to all of your information. If it is weak, your site and your private information will fall victim to a hacker. If it is strong, you are putting yourself in a good position to fend off these cyber criminals.

Check out this infographic from Instant Checkmate, and learn the best ways to protect your information from hackers!

password

The post Is Your Password Really Protecting You? appeared first on The Blog Herald.

Categories: Blogging News

BloggingPro Job Board Highlights, July 28, 2014

Job board highlightsGood morning, folks! I hope you’re ready to finish the month with a bang.

Here are the job board highlights from the past week. Good luck!

eCommerce Writer/Blogger

Are you interested in eCommerce? Do you have any knowledge of inventory management, reputation management and product research tools? Are you curious about what’s next for the Amazon marketplace? Do you also have blogging and white paper writing experience?

eComEngine are seeking a skilled writer who also has a taste – or can acquire one – for eCommerce seller tools and related market trends. Expected initial output is 1-2 original blog articles per week and 1 additional piece every month, for three months.
Read More

Categories: Jobs

4 Things Online Publishers Need to Know to Avoid Legal Trouble

Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.

legal trouble

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Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble.

Copyright legal issues

Copyright laws have been set in place to protect material created by entities. This includes written work, images, video, and audio. Plagiarism falls under copyright laws in that if you use another person’s blog post, for example, and claim it as your own, you are held liable.

There are different copyright licenses, ranging from you having to ask permission from the owner before you can use his material to using material without permission as long as you link to the source.

Before you use any images, videos, etc., make sure you know their copyright license.

Protip: Always go for Creative Commons license or royalty-free license.

Also read: The 3 Most Common Copyright Mistakes Bloggers Make

Trademark legal issues

legal trouble

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Isn’t trademark the same as copyright? Nope!

Trademarks are the realm of the United States Patent and Trademark Office, which protects brands, names, and logos from being used by unauthorized entities. Once you have registered your trademark, you can sue others who use it. The reverse applies. If you use someone’s trademarked name/logo/etc., then you will be held liable.

The important thing to remember about trademarks to avoid legal trouble is that you should not use trademarked brand names or logos to mislead readers into thinking you are affiliated with that particular brand. Otherwise, if you’re just using the brand as part of your opinion piece, for example, that should be okay.

Privacy legal issues

Privacy is one of the most controversial issues these days, and as an online publisher, you have the legal obligation to protect your readers’ privacy. One of the first things you should do is write up a privacy policy which will let your readers know exactly how you deal with their data.

Basically, if you collect any data – email addresses for newsletters, for example – make sure that you have a policy set in place that will protect that and that you let your readers know.

Tortious interference issues

Tortious interference sounds so legally scary, doesn’t it? It is defined as:

encouraging a breach, infringing on another’s agreement, interfering with contract, interfering with contractual commitments, interfering with contractual obligation, interfering with contractual rights, intermeddling, intermeddling with business activities, obstruction, work against anothers contractual relationship, wrongful interference with business relationships, wrongful interference with contractual relationships

In short, tortious interference means that, because of your blog post, you hamper the ability of another party to do business, or if you encourage someone to break a contract.

This can easily happen when you’ve been ripped off by a seller online, for example, and you write about it. If your post is a call to arms to your readers to boycott the seller, the seller might have a legal case against you.

What you can do to avoid falling into this trap: word your post very carefully so as to avoid coming across as actively inciting readers not to patronize an establishment.

For example, instead of saying “Don’t ever buy from this deals site because they sell fake products!”, say, “I wish I hadn’t bought from this deals site because it seems that the product I receive is not genuine.”

Knowing the above can save you from legal trouble in the future, so make sure that you take them in consideration as you write your next post.

The post 4 Things Online Publishers Need to Know to Avoid Legal Trouble appeared first on The Blog Herald.

Categories: Blogging News