If you are getting ready to launch a blog, you might want to take a second to go over some tips from Aviva Directory as their post 21 Surefire Tips for a Successful Blog Launch got them over 500 diggs on Digg.com, which considering its the first time I have heard of them, I am guessing this was a pretty successful launch for them.
One of the better tips in the article is right near the top is this:
2. Don’t get seen naked: Never launch a blog with fewer than 5 posts. In the blogosphere you typically get just one shot at impressing a visitor or fellow blogger. Too many new bloggers throw up two posts and then start working on promotion. In the world of blogging, you are selling yourself and your writing. If you can’t give people a fully dressed picture of what your blog is all about and what type of writing will be on it, then why should they throw a link your way, or subscribe to your RSS feed? When someone links to you or subscribes they’re giving a vote of confidence that your site is worthwhile, so give them something to grab on to, and let them know your space won’t be “just another abandoned blog.”
I have even gone ahead and jumped on trying to get everyone to check out my new blog long before there is a reasonable amount of content on it, partially I think because I want to show off all the work I did in customizing the blog, getting the right domain and having everything set up correctly for people to see. But the lack of content will only turn away people that could have potentially been readers or even advertisers if I had only waited.