GIF or video for website?
It’s a choice that many website owners face when designing their sites and putting together their pages and posts.
Virtually everyone understands that visual content makes a huge impact on how people receive and perceive the messages you convey. That intuitive hunch is backed by research, which shows that people remember 80 percent of what they see versus 20 percent of what they read [1].
That part is clear. What’s not as clear, and the reason why you’re reading this right now, is whether or not to use GIF or video for website visual content purposes. We’ll explore that in the paragraphs that follow.
Read More …Video vs Animated GIF – Pros and Cons